Nonprofit Marketing Guide
APRIL 19, 2017
Jeff Gordy. If your nonprofit’s website hasn’t been a top priority, it’s time to change that. But don’t worry, if you don’t know what to do. Today’s guest post will help you get started. ~Kristina. Guest Post by Jeff Gordy. As more and more donors prefer to engage with nonprofits through digital channels, designing a stunning website is more important than ever.
Ann Green
APRIL 19, 2017
Having too much to do is the norm at most nonprofits, especially small ones. You may be busy, but what are you saying you don’t have time to do? Are you spending too much time on what’s urgent and not what’s important? It’s possible to stay on top of things, even if you feel you’re so busy you want to set fire to the paperwork on your desk. One big key is planning. .
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Selfish Giving
APRIL 18, 2017
Today on CauseTalk Radio , Megan and I talk to Icema Gibbs , Director, Corporate Social Responsibility, for JetBlue Airways , about JetBlue for Good. The goal of JetBlue for Good is to inspire humanity – both in the air and on the ground. It's focused on giving back in meaningful ways in the communities the airline serves and to inspire others to do the same.
Nonprofit Tech for Good
APRIL 18, 2017
Now into the second quarter of 2017, three themes are taking shape that the nonprofit sector should be aware of. First, online fundraising revenue is growing worldwide and it will continue to increase for years to come. The arc of success for digital fundraising has just begun. Second, the popularity of social networking is steady and continues to spread globally, but messaging apps such as WhatsApp, LINE, and Snapchat are emerging as powerful digital communities.
Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage
This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.
Nonprofit Marketing Guide
APRIL 20, 2017
Patrick Lencioni wisely points out in The Five Dysfunctions of a Team: A Leadership Fable (Amazon) that two of the greatest causes for lack of commitment to a project are the desire for consensus and the need for certainty. We often see these two factors hurting the chances for successful collaborations in nonprofit communications. Think about what’s slowing down your communications plan, or the decisionmaking needed to implement it, and you’ll often realize it’s one of those
iMarketSmart
APRIL 17, 2017
Here are 14 things you must know about your donors if you want to raise major and planned gifts (13 of which can be obtained from a donor survey ): 1- Why do they care about your nonprofit’s mission? 2- What programs interest them and why? 3- Who and/or what influenced them to care about your nonprofit’s mission? 4- Do they have any interest in honoring or commemorating that influencer?
Nonprofit Leadership Zone brings together the best content for advertising professionals from the widest variety of industry thought leaders.
The Agitator
APRIL 16, 2017
In my post on the United Airlines customer care fiasco I promised a follow-up piece on just the opposite. A great example and resulting rules on building loyalty, retention and commitment. On the very day United was dragging Dr. Dao down the aisle, Rachel Hunnybunn , Director of Client Relationships for our sister company DonorVoice in the UK and Europe, posted 4 simple steps toward retention, loyalty and better donor experience over at 101Fundraising.
Nonprofit Marketing Guide
APRIL 21, 2017
Happy Friday, everyone! Join me for some Mixed Links… If you aren’t one of these people who can sit down and churn out articles and blog posts in one sitting, try these 5 Ways to Write Faster. Donor retention is a big deal, right? Let Tina Jepson show you How To Actually Calculate Donor Retention (The Right Way) & 8 Essential Tips For Effective Donor Retention.
iMarketSmart
APRIL 19, 2017
For those of you who are new to the field, Mal Warwick played a tremendous leadership role in fundraising and direct marketing. In his book titled How to Write Successful Fundraising Appeals , he outlined the 4 levels of donor commitment. Here they are: The Tourist – No commitment: These folks are not likely to give you money but they do respond to freebies and use your website to gather information.
Getting Attention
APRIL 19, 2017
There’s a proven way for your organization to start and strengthen vital relationships with the people whose support, loyalty, and actions you want—donors, volunteers, and even staff (too often overlooked here). This approach is easy to learn and execute. And it’s something you do on a personal level all the time: Getting to know and understand others with whom you want to build a friendship—learning what’s important to them and how their days go.
Speaker: Gareth Webb & Phil Selley, Founding Partners at Intouch Business
For many nonprofit organizations and NGOs, managing grants and monitoring projects with spreadsheets and manual processes feels familiar—but is it holding your organization back? As funding requirements become more complex and stakeholder expectations for transparency grow, relying on outdated methods can lead to inefficiencies, missed opportunities, and compliance risks.
The Agitator
APRIL 20, 2017
I already know your answer … do both. And of course you’re absolutely correct. The infographic you are about to see cites more evidence. According to this research (on this point, from Royal Mail), customers spend 25% more when businesses use a combination of direct mail and email marketing. The old one-two punch. That said, the infographic presents some interesting comparisons.
Nonprofit Marketing Guide
APRIL 18, 2017
You don’t have to have a math degree in order to make sense of your email metrics. Find out which metrics you need to be tracking and how to do it in this free download: Email Metrics Explained. If you want to get better results from your email (and social media), join Kivi for our next Nonprofit Marketing Accelerator that STARTS TOMORROW. Learn more and claim your team’s spot.
Concord Leadership
APRIL 18, 2017
It seems that those of us attracted to nonprofit leadership are very good at “doing.” We see a need right in front of us and fill it. And fill it again. In fact, we get so good at seeing the need in front of us, that we forget to lift up our head. A view […]. The post To what end? appeared first on The Concord Leadership Group, LLC.
Getting Attention
APRIL 19, 2017
There’s a proven way for your organization to start and strengthen vital relationships with the people whose support, loyalty, and actions you want—donors, volunteers, and even staff (too often overlooked here). This approach is easy to learn and execute. And it’s something you do on a personal level all the time: Getting to know and understand others with whom you want to build a friendship—learning what’s important to them and how their days go.
Speaker: David Worrell, CFO, Author & Speaker
Your financial statements hold powerful insights—but are you truly paying attention? Many finance professionals focus on the income statement while overlooking key signals hidden in the balance sheet and cash flow statement. Understanding these numbers can unlock smarter decision-making, uncover risks, and drive long-term success. Join David Worrell, accomplished CFO, finance expert, and author, for an engaging, nontraditional take on reading financial statements.
The Agitator
APRIL 19, 2017
New York Times opinion writer David Leonhardt, in a terrific column , has great advice for all of us. Get yourself a “Schultz Hour”. Huh? According to Leonhardt, “When George Schultz was secretary of state in the 1980’s, he liked to carve out one hour each week for quiet reflection. He sat down in his office with a pad of paper and pen, closed the door and told his secretary to interrupt him only if one of two people called: “My wife or the president”.
Nonprofit Marketing Guide
APRIL 17, 2017
Show Us Your Superhero Side! Being a nonprofit communicator is challenging and often thankless, but it can also be so rewarding. It’s my monthly call for submissions for our Day in the Life of a Nonprofit Communicator blog series, and I want you to show off all the things you do on a daily basis to make the world a better place. I want to hear from YOU – yes, YOU- out in the field, being a hero to those you serve!
iMarketSmart
APRIL 21, 2017
Each year my amazing staff grab the best, most popular blog posts from the prior year to create a book for our readers. . At last, the digest is ready to ship and you can get it for FREE by simply going here. Inside you’ll learn: How to get more productivity out of your day (become an army of one!). Common fundraising mistakes you should avoid.
NonProfit Hub
APRIL 17, 2017
From an early age, we’ve been told to “think outside the box” to solve problems. By now, this saying has been said so much that it’s a first-ballot inductee in the Overused Cliché Hall of Fame. As cliché as it is, it makes sense. It’s just telling you to think unconventionally and creatively, and look at the problem in a new way, and can be applied to almost all situations.
Speaker: Dave Sackett
Traditional budgeting and forecasting methods can no longer keep pace with today’s rapidly evolving business environment. Static budgets, rigid annual forecasts, and outdated financial models limit an organization’s ability to adapt to market shifts and economic uncertainty. To stay ahead, finance leaders must leverage a future-forward approach—one that leverages real-time data, predictive analytics, and continuous planning to drive smarter financial decisions.
The Agitator
APRIL 17, 2017
I mean, apart from me and Roger? Seriously, looking at your nonprofit’s donor base, from highest gifts at the top to ‘average’ donors at the base of the pyramid, which donors have shown you the most love. And to be clear, I’m suggesting here the best measure of ‘donor love’ is donor continuity … retention. “Donor love’ in this discussion is what they give you , not what you give them.
The Agitator
APRIL 18, 2017
From trading baseball cards, to filling a stamp album, to locating that final object for some set of collectibles, whether we realize it or not every one of us is driven by what behavioral scientists call the desire for ‘set completion’ or ‘task completion’ Ever since age 14, when I added the 5 th — and final — bar to my perfect Sunday School attendance pin at the Gettysburg Methodist Church, I know I’ve been driven to complete tasks.
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