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Last week I spoke at the annual Engage for Good Conference in Chicago on how nonprofits can dramatically increase their cause marketing success with content marketing. I built my presentation around this definition of what content marketing for cause marketing is: Creating consistent, interesting and useful content that builds a loyal audience. Over time, you can monetize this audience in a number of ways, including through win-win partnerships with companies (aka cause marketing).
Facebook advertising is an incredible way to increase sales, brand awareness, build community and achieve your business goals. With more than 1.28 billion daily and 1.94 billion monthly active users on the platform, it is probably your target and ideal client is using the platform on a regular and likely daily basis. Developing and launching a Facebook advertisement is easy and only takes a few minutes.
Spencer Brooks. Don’t let your website visitors get away! Use these tips from Spencer Brooks of Brooks Digital. ~Kristina. Guest Post by Spencer Brooks. Last year, I uncovered some data that shocked me. I was browsing through one of our client’s Google Analytics reports when I came across an alarming trend. There, in the demographic data, lay a discovery: visitors over the age of 55 were half as likely to come back to the site than those in any other age range.
Summer. It stirs up thoughts trips, outdoor activities, and school break. A pause in the normal routines of life. Even though we're no longer in school, we still let that "summer mentality" affect us. Rest is good. But taking a break from fundraising in the summer can kill your fundraising. "We'll start in late August" Over the last few weeks, I've been hearing clients put off significant coaching and planning projects saying, "We'll start in late August or early September.
Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage
This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.
Today on CauseTalk Radio , Megan and I talk to Sarah Delea , President of the Mondelez International Foundation (MIF) on the impact and results from its school and community-based gardening programs on five continents. MIF is the giving arm of Mondelez International , a world leader in biscuits, chocolate, gum, candy and powdered beverages, featuring global Power Brands such as Oreo and Trident gum.
As many brands are challenged to become human, engage with their community of customers, prospects, stakeholders, and competition a few of the questions we hear most are: What do I talk about? How do I know how much is too much? What do I share? What if my competition is watching me? What if my boss is listening? What if our board of directors is watching us?
Making a little progress every day is really important to staying motivated and happy in your work. But when you feel like you are getting pulled in a hundred different directions, as many nonprofit communicators are, that can be tough. Experts recommend that you develop “progress rituals.” Here are 5 I like. Let us know which ones work best for you!
Making a little progress every day is really important to staying motivated and happy in your work. But when you feel like you are getting pulled in a hundred different directions, as many nonprofit communicators are, that can be tough. Experts recommend that you develop “progress rituals.” Here are 5 I like. Let us know which ones work best for you!
No one buys a Chevy because GM needs the money. By the same token, donors don’t give because your organization has a need to balance its budget. Although many think otherwise, donor expectations aren’t usually driven by an organization’s brilliant programmatic details, the expertise of its staff, the number of regional offices or other versions of organization-centric stuff board and CEOs love to brag about.
1- Permission. Donors have immense power these days. They can ignore your communications! The best way to ensure that they don’t exercise that power is to gain their permission to communicate with them. Having a list of 100,000 matters little if no one engages with your outreach. You can gain permission if you develop content (engagement experiences, tools, widgets, videos, workbooks, apps, etc.) that provides value to your target audience of potential donors.
Sponsored by Animoto. Nonprofits have a unique advantage on Facebook. Facebook is an environment where billions of people go to check in on what matters most to them and this includes the causes they’re most passionate about. Communicating your nonprofit’s message through video on Facebook will maximize your reach more than any other form of content and help you reach the people that are passionate about your cause.
How was your week, good friends? Share some Mixed Links with me… Julia Reich shares The 5 “Dos” of Brand Personality. If you deal with sensitive issues or have haters on social media, HootSuite is doing a free webinar – Keeping Your Brand Safe on Social. QGiv answers 6 Questions You’ve Been Afraid to Ask about Donation Receipts. Should you eliminate these Five Weak Words that Make Your Writing Less Effective ?
Speaker: Gareth Webb & Phil Selley, Founding Partners at Intouch Business
For many nonprofit organizations and NGOs, managing grants and monitoring projects with spreadsheets and manual processes feels familiar—but is it holding your organization back? As funding requirements become more complex and stakeholder expectations for transparency grow, relying on outdated methods can lead to inefficiencies, missed opportunities, and compliance risks.
June is the last month of the fiscal year for many nonprofits, when supposedly the deep questions are being asked. Are we on the right track, programmatically and financially? Do we have enough Facebook ‘Likes’? Bloomerang recently surveyed 600 North American nonprofits to gauge their sustainability. Some questions dealt with management practices; some with board and volunteer commitment; some with strategic and financial planning.
Ah, June. School's out. Pools are open. Vacation season is in full swing. Alas, summer isn't always a picnic for nonprofits. That's because the beginning of June also means the end of June isn't far away. And for many nonprofits, June 30 marks the end of their fiscal year. For others, it's the midway point. Regardless of where you are in your nonprofit's "year," there are five things you need to do now.
Cultivating donations is not the only way to fund your nonprofit, but it’s certainly one tried and true strategy to keeping your impact. Perfecting donor relations is key to cultivating and keeping donors. Donors are one of the great forms of engagement in a cause. When someone is willing to open up—not only their Facebook page to share your post—but their wallets to donate, you’ve got a believer.
Alison Zaccone. Welcome to the latest installment in our series on the “Day in the Life” of nonprofit communicators, where we ask you to describe your day in your own words. We’d love to feature YOU in this series! Don’t be shy – tell us what you do in a typical day as a nonprofit communications pro. Alison Zaccone is a seasoned Public Relations and Communications Professional with more than 12 years of experience in the field.
Your financial statements hold powerful insights—but are you truly paying attention? Many finance professionals focus on the income statement while overlooking key signals hidden in the balance sheet and cash flow statement. Understanding these numbers can unlock smarter decision-making, uncover risks, and drive long-term success. Join David Worrell, accomplished CFO, finance expert, and author, for an engaging, nontraditional take on reading financial statements.
Tom’s post Designing a Customer-Centric Organization triggered a number of valuable comments from readers. I especially note Tom Ahern’s channeling of Mark Phillips insight, “The only thing worth a damn is the donor experience.” Then Ahern added, “And that experience has many parts worth considering.” One of our goals in the Good Enough Is Not Good Enough series (Part 1 here ; Part 2 here ) is to explore those “many parts worth considering” Consequently, this Agitator along with Kevin Sc
Charlatans? Have you ever wondered if the speaker at the conference scolding you for not “asking” enough has ever asked at all? Have you ever noticed that the blogger chastising you about the lack of donor-centricity on your website has an even more confusing website than you? Have you ever discovered that the person telling your supporters to give until it hurts has never given at all?
I am continually amazed by what our Nonprofit Hub team can accomplish as lean as we operate. This summer, we took a different approach by hiring a new wave of interns. It had been a while since I was able to hire and train a number of people at once. And it reminded me just how important culture plays in the recruiting, hiring, training and retaining an awesome staff.
Giving to charity is the neurological equivalent of winning the lottery! So why do 3 out of 4 donors not make a second gift? It may be that you aren’t taking advantage of the “post gift glow” – that feeling donors have right after they give. You know the one – you feel great about helping a good cause and are excited to be a part of something bigger, right?
Traditional budgeting and forecasting methods can no longer keep pace with today’s rapidly evolving business environment. Static budgets, rigid annual forecasts, and outdated financial models limit an organization’s ability to adapt to market shifts and economic uncertainty. To stay ahead, finance leaders must leverage a future-forward approach—one that leverages real-time data, predictive analytics, and continuous planning to drive smarter financial decisions.
In his post on the importance of donor feedback and experiences yesterday, Roger lamented: “Although the commercial world spends literally billions of $ seeking feedback on customer experiences — like the surveys you get after an airline flight, a hotel stay, or an online purchase — it continually amazes me that few organizations who consider themselves donor-centric make any effort to listen to listen to their donors and learn from their comments and complaints.” Here is an example
Follow up. It’s vital but so tough to do right. Either we don’t know what to say, fear “bugging” the very folks we want something from, or both. So we don’t follow up enough or well, which undermines engagement and results—no matter how compelling our campaigns may be! Follow up shows we care. It also signals realism and camaraderie; conveying our understanding that (just like us) our folks get asked for a lot of things by a lot of people; are busy and need reminders; and that changing habits or
Did you know you can make furniture without screws, nails or fasteners? Great artisans make furniture using glue, miters, and specialized wood joints. It takes longer to do it this way and I don’t think the quality is actually any better. So if they get the same results, why are they still doing it without screws, nails or fasteners? Driving nails vs. finding a fit.
In his posts on ‘donor centricity’ ( start here and use the links !), Roger strives to separate the wheat from the chaff. As he has put it, just using the word ‘you’ in every other sentence doesn’t make your fundraising program donor centric. The true magic ingredient of donor centricity is listening. Listening to each donor — in fact reaching out for and simplifying donor feedback — and then acting on the information donors provide.
Speaker: Tim Sarrantonio, Director of Corporate Brand
Do you really know your donors? Not just what they give, but who they are? 👥 In this interactive session, we’ll break down how nonprofits can use behavioral indicators (affinity, recency, frequency, and monetary value) to build prospecting segments that go beyond wealth screening and actually align with donor identity. You’ll walk away with practical strategies to move beyond basic demographics and cultivate supporters based on how they already engage with you!
Follow up. It’s vital but so tough to do right. Either we don’t know what to say, fear “bugging” the very folks we want something from, or both. So we don’t follow up enough or well, which undermines engagement and results—no matter how compelling our campaigns may be! Follow up shows we care. It also signals realism and camaraderie; conveying our understanding that (just like us) our folks get asked for a lot of things by a lot of people; are busy and need reminders; and that changing habits or
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