Nonprofit Marketing Guide
JUNE 1, 2016
via GIPHY. Shame. Embarrassment. TERROR! These are just three of the frightening emotions that email marketers have experienced after sending a mass email with a mistake. Sometimes the mistake is harmless, like a small typo. Sometimes it’s a DOOZY, like misidentifying a donor, sending to the wrong list, or using inappropriate phrases as placeholder text (stupid headline here!).
Ann Green
JUNE 1, 2016
When your donors open your appeal letter or newsletter, do you bombard them with a bunch of boring, mind-numbing statistics, or do you share a story about how the Johnson family moved out of a shelter and into a home of their own? If you’re making a difference, you have stories to tell. Donors love stories. Stories bring the work you do to life by using everyday language to create a scene.
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Selfish Giving
MAY 31, 2016
Today on CauseTalk Radio , Megan and I talk to Linn Jordan , Director of Retail Marketing for Walgreens , about its efforts on behalf of Red Nose Day. This UK import is dedicated to raising money to help children who are most in need, both in the U.S. and in some of the poorest communities in the world. Walgreens has sold more than 12 million Red Noses and raised $18 million since kicking off their campaign on March 28th - twice the amount sold during the entirety of the campaign last year!
Fundraising Coach
JUNE 3, 2016
I'm honored to find myself on the list of America's Top 25 Fundraising Experts. It's great to be in the company of people like Jerold Panas, Penelope Burk, Tom Ahern, and Simone Joyaux. You can see more about the list at: 2016 America's Top 25 Fundraising Experts The post One of 2016's top 25 Fundraising Experts appeared first on FundraisingCoach.com.
Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage
This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.
Nonprofit Marketing Guide
MAY 31, 2016
Are you just breaking even (or losing money) with your donor newsletter? That’s a pretty common trait among donor newsletters, but it’s not the idea of the donor newsletter that’s wrong – it’s how you’re approaching it that’s wrong. Is your donor newsletter longer than 4 pages? Are you sending it as a self-mailer?
Nonprofit Tech for Good
MAY 29, 2016
By the year 2020, over 26 billion things — cars, appliances, roads — will be connected to the internet. Known as the Internet of Things , our digital and philanthropic lives are about to transform. In the coming years the social good sector will launch #IoT apps that will empower real-time giving while watching TV or listening to radio through your refrigerator.
Nonprofit Leadership Zone brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Fundraising Coach
MAY 30, 2016
Mobile giving is one of the hottest topics in town. That being said, many people have been throwing the term around without fully understanding its practices or implications. It’s more than just texting to give. And that’s precisely why we’ve crafted this essential guide to mobile giving. We’ll explore everything from the definition of mobile fundraising to its inherent benefits and beyond.
Nonprofit Marketing Guide
JUNE 3, 2016
I don’t know about y’all, but I am ready for this week to be OVER! Let’s have some Mixed Links… Sarah Dawley at Hootsuite talks about Social Media Crisis Management: How to Prepare and Execute a Plan. Having a lot of social media followers is great, but getting them to donate would be pretty awesome too. Find out How to Turn Social Media Followers Into Donors by Classy.
The Agitator
MAY 30, 2016
Are you really a Fundraiser? Or, are you just a Fundraising Monitor? “Why monitor a problem if you don’t fix it?” Here at The Agitator we sure do a lot of monitoring. Tom and I think we should also be doing more along the lines of encouraging, debating and reporting on ‘fixing’ It’s clear from the lively discussion occurring among our readers and also arising elsewhere that there’s growing awareness that it’s simply too risky to stick with the status quo.
NonProfit Hub
MAY 31, 2016
These tips originally appeared in our Nonprofit Hub Magazine, a bi-monthly publication delivered to your mailbox. Sign up to receive the magazine complete with top nonprofit advice and tips here. __. We’re bringing you the best nonprofit data tips from the people who advise or work in the nonprofit trenches every day. See what their best tips are to get started or master your data collection and management.
Speaker: Gareth Webb & Phil Selley, Founding Partners at Intouch Business
For many nonprofit organizations and NGOs, managing grants and monitoring projects with spreadsheets and manual processes feels familiar—but is it holding your organization back? As funding requirements become more complex and stakeholder expectations for transparency grow, relying on outdated methods can lead to inefficiencies, missed opportunities, and compliance risks.
Lets Talk Nonprofit
JUNE 1, 2016
Have you heard about Give Big Day? It's a young and growing movement. Communities come together and raise money for local nonprofits during a single 24-hour period. And they raise a lot of money. For instance, my adopted hometown of. Bozeman, Montana raised nearly $240,000 on its first-ever Give Big Day in 2015. Now, have you heard about Give Big 2016?
Nonprofit Marketing Guide
JUNE 1, 2016
In mid-March, I started following 22 national nonprofits online with a fresh new email address and social media accounts. I selected them in pairs — two working on hunger, two international child sponsorship groups, two presidential foundations, etc. ( Find the full list here.). It’s no surprise that advocacy organizations like the Humane Society and NARAL have sent me the most email.
The Agitator
MAY 31, 2016
So much fundraising advice I see — including the advice offered by The Agitator — addresses the ‘how’ question. How to improve retention? How to calculate and use lifetime value? How to use online video? How to master the mobile channel? How to get donor feedback? How to make fewer appeals, yet raise more money? How to improve email opens?
NonProfit Hub
JUNE 1, 2016
Over 46 percent of people say that the design of an organization’s website is the number one criterion in determining credibility. With nearly half of the public looking at your website to judge if you’re legitimate, it’s important to make a good first impression. With both technology and users’ preferences changing constantly, that’s not always the easiest thing to do.
Speaker: David Worrell, CFO, Author & Speaker
Your financial statements hold powerful insights—but are you truly paying attention? Many finance professionals focus on the income statement while overlooking key signals hidden in the balance sheet and cash flow statement. Understanding these numbers can unlock smarter decision-making, uncover risks, and drive long-term success. Join David Worrell, accomplished CFO, finance expert, and author, for an engaging, nontraditional take on reading financial statements.
Care2
JUNE 1, 2016
Facebook recently rolled out its one-click donate button for nonprofits. You can sign up here to add it to your organizational FB page.
Mission Minded
JUNE 1, 2016
With your One Minute Message and your Two Minute Messages developed, you’re well prepared to give an arresting introduction and explain why your organization is needed. Used effectively, these messages give you a greater chance at keeping your listener interested. Now it’s time to paint a picture of the impact of your work. What happens […].
The Agitator
MAY 29, 2016
In tomorrow’s post, Roger will talk about finding fundraising solutions … solutions with an empirical basis, not folklore. He poses the question: “Why monitor a problem if you don’t fix it?” But the heavy lifting can wait a day … today is Memorial Day, a holiday for our U.S. readers. However, here’s a light-hearted preview … U.S. readers … Roger and I hope you’re resting over the long weekend.
iMarketSmart
JUNE 3, 2016
The private sector knows all about responding to leads. They know that: The odds of calling to contact a lead decrease by over 10 times in the 1st hour. The odds of calling to qualify a lead decrease by over 6 times in the 1st hour. After 20 hours every additional dial their salespeople make actually hurts your ability to make contact to qualify a lead.
Speaker: Dave Sackett
Traditional budgeting and forecasting methods can no longer keep pace with today’s rapidly evolving business environment. Static budgets, rigid annual forecasts, and outdated financial models limit an organization’s ability to adapt to market shifts and economic uncertainty. To stay ahead, finance leaders must leverage a future-forward approach—one that leverages real-time data, predictive analytics, and continuous planning to drive smarter financial decisions.
The Agitator
JUNE 2, 2016
Here’s some new bad news for fundraisers about customer service. Why is this bad news? Because these damn ungrateful consumers/customers/donors just seem to keep raising the bar … all the time expecting more and better customer service. And punishing the organisations that fail to deliver to these heightened expectations. The infographic below from JitBit delivers the bad news: 60% of consumers have higher expectations for customer service than they did just one year ago; 78% have ba
iMarketSmart
JUNE 1, 2016
So I’m out having lunch with one of my fellow CEO buddies. I do that a lot. It’s very lonely being a CEO so I like to get together for breakfast, lunch, or dinner with my pals so we can blow off steam and share fresh ideas. He sends his kids to private school and he figured he’d ask me a question about fundraising since that sort of thing is right up my alley. “Does shame work as a fundraising tactic?
The Agitator
JUNE 1, 2016
The California “Warning Label” bill is dead. Killed in its crib by a fusillade of Agitator reader opposition and the outcry of nonprofits within California and all around the globe. Thanks to hundreds of tweets, blog posts, emails and phone calls from Agitators who rallied to the call, Urgent Warning: Immediate Action Required , this threat has now vanished.
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