Sat.Aug 20, 2016 - Fri.Aug 26, 2016

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Ep178: Chris Noble on The Power of Influencers & The Future of Cause Marketing

Selfish Giving

Today on CauseTalk Radio , Megan Strand and I talk to Chris Noble , CEO of Matchfire , a marketing and technology company for business and social impact, about key trends in cause marketing, including the power influencers, content marketing and employee engagement. On the show, Megan, Chris and I discuss: Chris Noble, Matchfire Co. How Matchfire brings four different agencies together (StudioGood, Kompolt, Patron & Matchfire) that were once "Brand Soup.

Marketing 180
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Best Facebook Groups for Nonprofits

Nonprofit Marketing Guide

Just about every day, I talk to a nonprofit staff person who thinks she is alone with the challenge or drama or weird situation she is in at work. And 95% of the time, I assure her I’ve heard it before. If you feel isolated with what you think must be special dysfunctions of your nonprofit alone, you need to connect with others online. My current favorite nonprofit Facebook Group is Nonprofit Happy Hour , which is an offshoot of Nonprofit with Balls.

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Is Your Website Up to Par?

Ann Green

It’s hard to believe it’s almost the end of August and year-end fundraising is just round the corner. One thing you need to do before you switch from going to the beach to apple picking is to make sure your website is up to par. This means it’s up-to-date, easy to read and navigate, welcoming, and audience-centered. How does your website fare? Use the checklist below to find out.

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How Nonprofit New Media Managers Can Manage Mobile and Social Media Burnout

Nonprofit Tech for Good

The following is an excerpt from Mobile for Good: A How-To Fundraising Guide for Nonprofits. Nonprofit new media managers often battle mobile and social media burnout. The mental energy required to actively engage multiple communities simultaneously is exhausting. Plugged in from early morning to late afternoon and early evening, many new media managers struggle to find balance at the end of day when they need to shift their mental focus to personal and family responsibilities.

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From Curiosity to Competitive Edge: How Mid-Market CEOs Are Using AI to Scale Smarter

Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage

This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.

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URGENT ACTION REQUEST: Jailed in Dubai for Helping Children

The Agitator

A British-Australian dual national living in Dubai, the United Arab Emirates city that bills itself as a “friendly holiday resort”, has been detained for weeks because he tried to raise money for Afghan child refugees using his Facebook page. Scott Richards, a volunteer fundraiser, has been charged by Dubai authorities for “fundraising without permission” He faces up to a year in prison under a new law regulating charities amid regional concerns about donations reaching extremists.

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6 Advanced Twitter Features for Nonprofits

Nonprofit Marketing Guide

As of August 2016, Twitter has 313 million monthly active users. If you or your nonprofit are one of them, explore these little known Twitter features that might make the social network more useful for you and your followers. 1) Night Mode. Twitter unveiled a fresh new mobile feature for Android and iOS this month called Night Mode. To make tweeting easier on your eyes at night, Night Mode reverses the color scheme so that the background is black and the text is white.

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Email Welcome Magic: Huge Opportunity, Here’s How

Getting Attention

I’m on vacation rejuvenating, clearing space, and building energy for a productive fall and winter. I hope you tdo the same, if only for a day—It’s a necessity for good creative and intellectual work, and sense of wellbeing. PLEASE join me—It’s the best investment you can make. Thanks to guest blogger Allyson Kapin , founder of Rad Campaign and Women Who Tech.

Energy 41
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Starting Over #10: Understand Money

The Agitator

As part of the Agitator’s Barriers to Growth series I noted that the shortage of investment funds for fundraising is often perceived as a major hurdle. And indeed it is. At least in the minds of far too many boards, CEOs and fundraisers. There’s an all-to-common mindset that fails to understand the importance of investment. This results in a pay-as-you-go vision that is myopic at best and disastrous at worst.

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Mixed Links for Nonprofit Communicators

Nonprofit Marketing Guide

I hope everyone had a great week. Let’s dive into some Mixed Links…’ Only a few days left to write a submission for this month’s Nonprofit Carnival Blog. We’re hosting, and the theme is What You Did This Summer (Or Thought or Felt). Colleen Dilenschneider shares Five Famous Proverbs That Are NOT About Running a Nonprofit.

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How to Get a Raise in the Nonprofit Sector

NonProfit Hub

To say it’s easy to get a raise in the nonprofit sector (or any sector for that matter) would be laughable, but things aren’t always quite what they seem. It would seem like taking time off would kill your nonprofit productivity and smash your chances to get a raise, but a recent study showed that over 60% of people who took 11 or more vacation days off got a raise in the last three years, versus the less than 30% who didn’t.

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A New Look At Running Grants & Programs: Why Use A System When You Have Excel?

Speaker: Gareth Webb & Phil Selley, Founding Partners at Intouch Business

For many nonprofit organizations and NGOs, managing grants and monitoring projects with spreadsheets and manual processes feels familiar—but is it holding your organization back? As funding requirements become more complex and stakeholder expectations for transparency grow, relying on outdated methods can lead to inefficiencies, missed opportunities, and compliance risks.

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Reader Poll: What’s Your Take on the New FASB Standard?

BDO

We’ve been closely monitoring the project and ASU throughout its development, and have documented and discussed the progress each step of the way.

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When To Give Up On A Donor?

The Agitator

I’ve had two experiences that make me question when to give up on a non-responsive donor or member. From too many donor focus groups, I’ve carried away the observation that a startling number of donors don’t even know they’re donors — that is, donors to the specific cause or charity that has them under the lens that particular evening.

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Day in the Life of a Nonprofit Communicator – Menucha Saitowitz

Nonprofit Marketing Guide

Menucha Saitowitz. Here’s the latest installment in our series on the “Day in the Life” of nonprofit communicators, where we ask you to describe your day in your own words. We want more stories! Don’t be shy – tell us what you do in a typical day as a nonprofit communications pro. . Menucha Saitowitz earned her degree in psychology and religion from Dartmouth University in 2010.

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[PODCAST] Gain Major Donors for the Small Shop | Ft. Jay Love

NonProfit Hub

Major gifts seem like a fantasy for some of those in the small shop, to others they may feel like it will just magically happen when someone with a lot of money believes in them enough; which does happen, but you can’t exactly budget for it. Fortunately for you, there are actionable steps you can take to garner major gifts, and it may not be as difficult as you thought.

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What Your Financial Statements Are Telling You—And How to Listen!

Speaker: David Worrell, CFO, Author & Speaker

Your financial statements hold powerful insights—but are you truly paying attention? Many finance professionals focus on the income statement while overlooking key signals hidden in the balance sheet and cash flow statement. Understanding these numbers can unlock smarter decision-making, uncover risks, and drive long-term success. Join David Worrell, accomplished CFO, finance expert, and author, for an engaging, nontraditional take on reading financial statements.

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Want the best of Smartideas for free?

iMarketSmart

I love my staff!! They are so thoughtful! They figured that some of our thousands of blog subscribers might want a super-concise book of my best blog posts. So, they went through all of my posts from 2015 and pulled the blog posts that generated the highest response rates from all of you. Then they separated them into three major categories: Fundraising.

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10 Website Design and Email Marketing Best Practices for Nonprofits

Nonprofit Tech for Good

The rapid rise of social media and mobile technology has had a profound impact on website design and email marketing, yet many nonprofits have not yet adapted to the new aesthetics and functionality of a mobile, social Internet. Based upon the knowledge and experience that the nonprofit sector has gained over the last 20 years of using websites and email for storytelling and fundraising, the webinar content below was presented August 23, 2016 to 1,662 nonprofit staff.

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Please Share Your Storybanking and Photobanking Process

Nonprofit Marketing Guide

There has to be a better way. Our contributing writer Antionette Kerr is working on a new e-book on both storybanking and photobanking — how you collect, store and organize your stories and photos. She’s got some great how-tos and resources pulled together. But it’s missing your real-world stories and data. So we need your help! Can you take this quick survey on storybanking and photobanking ?

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Does Your Nonprofit Need/Have A ‘Chief Customer Officer’?

The Agitator

Because The Agitator is so committed to improving donor retention as a strategic priority, we are equally committed to convincing fundraisers of the importance of delivering terrific donor service. You can’t control death rates, stock market collapse, or loss of employment/income as causes of diminished donor retention, but you can control the experience your organization delivers when donors interact — or attempt to interact — with you.

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Forecasting Failures Are Costly: Heres How To Fix Them

Speaker: Dave Sackett

Traditional budgeting and forecasting methods can no longer keep pace with today’s rapidly evolving business environment. Static budgets, rigid annual forecasts, and outdated financial models limit an organization’s ability to adapt to market shifts and economic uncertainty. To stay ahead, finance leaders must leverage a future-forward approach—one that leverages real-time data, predictive analytics, and continuous planning to drive smarter financial decisions.

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Show some donor appreciation!

iMarketSmart

You should know that lots of people try to tell me how to market MarketSmart. They tell me I need to drive tons of traffic to my website. They call me up and tell me I should speak at or sponsor this or that event. They recommend I buy a booth at an expo so I can jump out at people as they walk by. They try to sell me spam lists (also known as email lists).

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I’m Dead, Since 2003

The Agitator

Yesterday’s post, When To Give Up On A Donor , kicked off a good discussion of how to approach lapsed donors. And I want to preview … Roger has written a spectacularly thorough post on that subject which we’ve scheduled for Monday. It’s an entire mini-course with a treasure of pertinent links. A post you’ll want to study and archive.