Selfish Giving
SEPTEMBER 13, 2016
Today on CauseTalk Radio , Megan and I talk to Peter Strebel , Chief Marketing Officer at Omni Hotels & Resorts , about Say Goodnight to Hunger (#SayGoodnightToHunger). This action-triggered donation program feeds a family of four dinner for an entire week whenever guests book a stay directly at OmniHotels.com. Since the programs launched in June, Omni Hotels has donated 3 million meals.
Nonprofit Marketing Guide
SEPTEMBER 15, 2016
But smart organizations are also planning ahead for another year-end tradition: increased coverage of charities during the holidays. When the first Salvation Army bell ringers start setting their kettles outside of local shopping malls, their chiming bells seemingly send a signal to editors and reporters that they should be covering what’s happening in their nonprofit community.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Pam Moore
SEPTEMBER 12, 2016
Do you have an interest in Pinterest for Business but don’t know where to start in developing your Pinterest for Business plan? If you answer yes to this question then you have landed on the right blog post today! Pinterest is an amazing platform that surpassed more than 10 million users faster than any stand alone social network in history. Pinterest is different than some social networks though in that it requires both art and science even more so.
Fundraising Coach
SEPTEMBER 16, 2016
A coaching client just told me a powerful story of following up. For about six months, he was following up with three supporters. Each had made small donations in the past, less then $1,000 each. After about five months of following up, one donor said he'd make a gift "this quarter." The by "this quarter" he meant by the end of June. Well June came and went.
Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage
This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.
The Agitator
SEPTEMBER 13, 2016
A key driver of donor commitment and loyalty is the donor’s perception of just how effective your organization is in achieving its mission. No one buys a Chevy because GM needs the money. By the same token, donors don’t give because your organization has a need to balance its budget or meet your quarterly numbers. Although many think otherwise, donor expectations aren’t usually driven by policy or programmatic details.
Nonprofit Marketing Guide
SEPTEMBER 13, 2016
This week’s cartoon from Marketoonist made me laugh out loud. You know why. Replace the Sale bag with a Donation Jar or a Volunteer Sign-Up form or any other nonprofity transaction tool and it’s pretty much the same cartoon, right? But you don’t have to feel that way, and you shouldn’t, if you follow the approaches we talk about here all the time at Nonprofit Marketing Guide.
Nonprofit Leadership Zone brings together the best content for advertising professionals from the widest variety of industry thought leaders.
NonProfit Hub
SEPTEMBER 15, 2016
The clock is consistently and constantly ticking – 86,400 times a day, to be exact. Despite the seemingly monumental amount of seconds, there never seems to be enough time in a day. Time is a precious resource for fundraisers. So when it comes to divvying up your time among donors, it’s crucial to maximize every second and every minute. There’s nothing worse than wasting precious time on a prospect that will never be fruitful.
The Agitator
SEPTEMBER 15, 2016
That’s the message of my favorite Tweet this week. It’s from @AdrianSargeant and attached to it is this marvelous piece of correspondence. Not only is it evidence of Adrian’s point that there’s hope for us all, it’s equally a reminder of the danger that springs from believing the safest course of action lies in sticking with the status quo.
Nonprofit Marketing Guide
SEPTEMBER 16, 2016
How was your week? Relax and have some Mixed Links with me… Emily Peck tackles the recent Clinton controversy and workplace culture at large in Working While Sick Isn’t a Hillary Thing. It’s an American Thing. Joe Garecht at the Fundraising Authority is hosting this month’s Nonprofit Blog Carnival and is looking for submissions on The Best Tips for Amazing Non-Profit Newsletters.
Care2
SEPTEMBER 15, 2016
Facebook recently changed its algorithm again. This can have a major impact on your work if you run a nonprofits Facebook page. TechCrunch has been studying these changes over time and shared some useful tips on how to keep your nonprofit's Facebook page engagement up.
Speaker: Gareth Webb & Phil Selley, Founding Partners at Intouch Business
For many nonprofit organizations and NGOs, managing grants and monitoring projects with spreadsheets and manual processes feels familiar—but is it holding your organization back? As funding requirements become more complex and stakeholder expectations for transparency grow, relying on outdated methods can lead to inefficiencies, missed opportunities, and compliance risks.
NonProfit Hub
SEPTEMBER 12, 2016
People are constantly looking for jobs at businesses that best fit them while employers are simultaneously looking for employees that fit their needs. Traditional hiring processes aren’t always the ideal way to complete the process. How much can somebody really learn in a few interviews? It’s time to turn to alternatives whether you’re looking for a job or new employee.
The Agitator
SEPTEMBER 14, 2016
Earlier this week I took my traditional pot shot at #GivingTuesday , suggesting one might better focus on real fundraising, like growing a monthly giving program. Somewhat to my surprise, those who commented seemed to share my skepticism. Some favored a ‘#MonthlyGivingMonday’ But I was really taken by a great idea suggested by Claire Axelrad, a jujitsu idea really — instead of resisting and griping about #GivingTuesday, why not hijack it?!
Nonprofit Marketing Guide
SEPTEMBER 14, 2016
Why do organizations in the UK, Canada, and Australia raise more money with bequests than we do in the US? Fundraising expert Tom Ahern believes that the answer may be as simple as not having a marketing plan to ask for those bequests. A simple plan might include: Writing a vision statement that lets donors know how their bequest will help the organization for future generations.
iMarketSmart
SEPTEMBER 14, 2016
When I first got into professional sales at Washingtonian Magazine I was taught that the only way to really sell anything was to get face-to-face with a prospect. That was back in 1988 and I’d agree that, back then, it was true. But today, almost 30 years later, I think face-to-face meetings for most situations might be overrated. I don’t think you necessarily have to meet with every donor assigned to you.
Speaker: David Worrell, CFO, Author & Speaker
Your financial statements hold powerful insights—but are you truly paying attention? Many finance professionals focus on the income statement while overlooking key signals hidden in the balance sheet and cash flow statement. Understanding these numbers can unlock smarter decision-making, uncover risks, and drive long-term success. Join David Worrell, accomplished CFO, finance expert, and author, for an engaging, nontraditional take on reading financial statements.
NonProfit Hub
SEPTEMBER 16, 2016
Marc Pitman has spent years consulting with nonprofits to get their boards and staff excited to raise money for their organizations. During that time he’s come to find that it’s not all roses with nonprofit leadership in our sector. Building upon his research, he developed the Nonprofit Sector Leadership Report 2016. What he found was that these negative experiences weren’t outliers, and that our sector has a lot of work to do.
The Agitator
SEPTEMBER 12, 2016
Two emails arrived today in my in-box, competing for attention. The first was the first exhortation I’ve received so far to get ready to participate in this year’s Giving Tuesday. It was from MobileCause (who usually sends cool stuff) inviting me to a webinar titled “Supercharge #Giving Tuesday” The second was my regular ‘fix’ from fundraising creative maven Jeff Brooks, titled “How to move your donors to monthly giving — and why it matters so much
Nonprofit Marketing Guide
SEPTEMBER 12, 2016
Kirsten McIlvenna. Here’s the latest installment in our series on the “Day in the Life” of nonprofit communicators, where we ask you to describe your day in your own words. We want more stories! Don’t be shy – tell us what you do in a typical day as a nonprofit communications pro. . Kirsten McIlvenna is the Communications Director for International Child Care (USA), a nonprofit seeking to change the conditions of poverty in Haiti and the Dominican Republic by promoting health and
iMarketSmart
SEPTEMBER 16, 2016
Trust leads to commitment. Then it leads to retention, loyalty, major gifts and planned gifts. Here are 7 ways to build trust so your fundraising efforts work better: 1. Make sure your mission is clear so people will know what you do with their money. 2. Be “real”, transparent, open and honest about your organization’s efforts (both the successes and failures). 3.
Speaker: Dave Sackett
Traditional budgeting and forecasting methods can no longer keep pace with today’s rapidly evolving business environment. Static budgets, rigid annual forecasts, and outdated financial models limit an organization’s ability to adapt to market shifts and economic uncertainty. To stay ahead, finance leaders must leverage a future-forward approach—one that leverages real-time data, predictive analytics, and continuous planning to drive smarter financial decisions.
NonProfit Hub
SEPTEMBER 14, 2016
If you’re not paying close attention to how your nonprofit is doing fundraising, your time and effort will be drained before you know it. Maximizing impact doesn’t have to exhaust those resources of yours. That’s where engagement fundraising comes in; letting nonprofits know that they can work smarter, not harder. Engagement fundraising makes use of research and technology to help you make the most of your time.
The Agitator
SEPTEMBER 11, 2016
Seth Godin, in a post titled Erosion , correctly notes that “While it’s tempting to imagine that the world changes via sudden shocks, that our culture is shifted by dramatic changes in leadership, that grand gestures make all the difference … “It turns out that our daily practice, the piling up of regular actions, the cultural practices and biases that we each choose—that’s what makes change happen.
iMarketSmart
SEPTEMBER 12, 2016
Wealth screening your data is a good idea! My firm doesn’t provide that service but there are plenty that can help you to determine who among your donors has the capacity to give more. But here’s what fundraisers tell me they felt once they got the wealth screened data: They felt that they got too much data. The data was overwhelming. The data lacked prioritization (they didn’t know who to call first).
Expert insights. Personalized for you.
228 
Let's personalize your content