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Year-end appeal season is about to start. In some cases it already has. Many nonprofits rely on their fall fundraising campaign to raise a good chunk of revenue. It’s never easy to raise money. It’s it even tougher when you’re competing with scores of other organizations for your donors’ attention, although many of these appeal letters are mediocre at best, as Fundraising Consultant Mary Calahane pointed out in a recent post Warning: bad mail coming to a box near you.
Today on CauseTalk Radio , Megan and I talk to Chris Fuller , Executive Director at the Arby's Foundation , about the chain's first PurposeFULL report highlighting progress across its corporate social responsibility (CSR) platform. With 3,300 locations around the world, Arby's is the second largest quick-service chain in the world! On the show, Megan, Chris and I discuss: Chris Fuller, Arby's Foundation.
When nonprofits build their media relations strategies, they often focus on getting their stories told in the local media or in the national mainstream press. But they often overlook an important potential avenue for spreading the word about their work — the nonprofit trade press. These publications and websites — which include The Chronicle of Philanthropy , Inside Philanthropy , Nonprofit Quarterly , The Nonprofit Times , Stanford Social Innovation Review , among others — can
Every marketer and business leader is faced with the challenge of where to prioritize their time and investment. Time is our greatest asset in both business and life. How we spend our time can make or break business and marketing success. When it comes to digital marketing, social media and branding, it is no different. In my 20 years of business and marketing experience I have never heard a marketer exclaim, “I have so much time, resource & budget I don’t know what to do with it
Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage
This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.
I’m glad Tom raised the issue of ‘lapsed’ donors in his post, When To Give Up On A Donor. The issue of seemingly inactive or financially unproductive donors receives to little serious attention. In the direct response part of the trade, ‘lapsed’ donors are too often mechanistically shoved into various RFM buckets with little understanding of their true potential and almost total ignorance of why they got there in the first place.
I've been fundraising since before Facebook. Even before Google existed ! I've seen a lot of fads, tricks, and solid strategies in my time. Two of the most persistent seem to be bake sales and crowdfunding. (Seriously, a startling number of well meaning supporters still consider holding a bake sale to be a solid nonprofit fundraising strategy!) Back in the day, crowdfunding was putting change in a jar.
If you have been on vacation ( and we really hope you have! ) and haven’t quite figured out your content calendar for next month, then use these prompts for your blog posts, social media updates or newsletter articles for next month taken from our Monthly Nonprofit Writing Prompts Email Newsletter : On the Calendar. 9/5: Labor Day. Is your organization helping find jobs for those out of work?
If you have been on vacation ( and we really hope you have! ) and haven’t quite figured out your content calendar for next month, then use these prompts for your blog posts, social media updates or newsletter articles for next month taken from our Monthly Nonprofit Writing Prompts Email Newsletter : On the Calendar. 9/5: Labor Day. Is your organization helping find jobs for those out of work?
These days you can’t be average. Average efforts deliver average results. If you want to raise more major gifts and generate planned gifts: Be exceptional. Be innovative. Deliver more value than is expected of you. Use new media channels. Deliver content that is entertaining and provides value. Make your donors (or, in this case… 4th grade students) feel good.
In The Hidden Cost of Complexity I noted that given a choice, the harder something is to use, the less people will use it. The more difficult something is to read, the fewer people will read it. Our sector spends millions and millions on making things more complex and only a tiny amount understanding how these things are used. If ever there were a trade where the producer is disconnected from the consumer, ours certainly ranks near the top.
Competition is a reality for every organization – for-profit or not. So many companies exist and when there’s even a slight overlap in their work, competition emerges. As a nonprofit, you need individuals to hear and be conscious of your mission in order to succeed. There are different ways to go about that, though, which begs this question: Should you stick it out alone or weather-the-storm alongside another organization?
Kathy Maynard. Here’s the latest installment in our series on the “Day in the Life” of nonprofit communicators, where we ask you to describe your day in your own words. We want more stories! Don’t be shy – tell us what you do in a typical day as a nonprofit communications pro. . For 17 years Kathy Maynard has been a business administrator for the nonprofit who started the PET Mobility Project for the leg handicapped overseas.
Speaker: Gareth Webb & Phil Selley, Founding Partners at Intouch Business
For many nonprofit organizations and NGOs, managing grants and monitoring projects with spreadsheets and manual processes feels familiar—but is it holding your organization back? As funding requirements become more complex and stakeholder expectations for transparency grow, relying on outdated methods can lead to inefficiencies, missed opportunities, and compliance risks.
If you’re stuck wondering how to involve your supporters with your mission, look no further. Here are 35 ideas from a stream of my consciousness. 1. Surveys. 2. Quizzes. 3. Invitations to join a board or committee. 4. Games. 5. Polls. 6. Videos. 7. Advocacy or activism opportunities. 8. Podcasts. 9. Testimonials. 10. Online chat tools. 11. Webinars. 12.
Somewhere out there on a beach, in a forest or on some mountain trail there’s a CFO, CEO or new VP for Development making mental notes on the agenda for the fall Board Meeting. And you can bet one of her/his suggestions will be to put out a Request for Proposal (RFP) in hopes of improving income, or paying homage to some capricious notion that “we ought to bid out this consulting work more often” Heaven only knows what thoughts lurk in the minds of vacationing nonprofit execs.
Many senior professionals come to a point in their profession when they no longer feel challenged or they feel their daily actions have lost their importance. They want to take their skills that they have built over their career and put them to “better use;” where they can make a difference in people’s lives, and also where they feel needed and necessary.
Welcome to the August edition of the Nonprofit Blog Carnival! The Carnival is a round-up of posts from people working in the nonprofit sector around a theme, and ours is “what you did this summer.” Here at Nonprofit Marketing Guide, we spent our summer giving a lot of thought to ways that we can help nonprofit communications professionals better demonstrate and track their own professional development.
Your financial statements hold powerful insights—but are you truly paying attention? Many finance professionals focus on the income statement while overlooking key signals hidden in the balance sheet and cash flow statement. Understanding these numbers can unlock smarter decision-making, uncover risks, and drive long-term success. Join David Worrell, accomplished CFO, finance expert, and author, for an engaging, nontraditional take on reading financial statements.
It’s almost the weekend! Let’s kill some time until the end of the day with some Mixed Links… Make sure you can answer these 5 Questions to Start Planning Your Year-End Fundraising Campaign. John Haydon tells us Why Human Beings Love Video Content. Do you think requiring formal education as a default is an inequitable hiring practice we need to end ?
In yesterday’s Neglected Gold Mine of Lapsed Donors I closed with two questions: What are you doing to find out why your donors are leaving? And what are you doing to get them back? Although no one responded to the ‘why’ question, three experienced veterans and pros were the first to respond to the ‘what’ to do to get lapsed donors back.
For many Agitator readers summer’s over. Next week triggers the starting gun on the sprint to year-end. Our readers in the US will mark the end of summer with this Labor Day weekend. Readers in Canada and Europe have already turned the calendar page to September and noted the shortening of daylight hours. And Agitators Down Under and elsewhere in Asia, Africa and South America are looking forward to either putting away or getting out their gear for the next season.
Mazarine Treyz, founder of the Nonprofit Leadership Summit, had the opportunity to sit down with Molly Pinney, CEO of the Global Autism Project to talk about growing your nonprofit by changing your mindset. What Pinney has to say might surprise you, as your most profitable fundraiser could be the first thing you should scrap and rework. Check out Pinney’s tips below on how CEOs and founders who, like you are struggling to raise money to do their work, can grow their organization and raise more m
Traditional budgeting and forecasting methods can no longer keep pace with today’s rapidly evolving business environment. Static budgets, rigid annual forecasts, and outdated financial models limit an organization’s ability to adapt to market shifts and economic uncertainty. To stay ahead, finance leaders must leverage a future-forward approach—one that leverages real-time data, predictive analytics, and continuous planning to drive smarter financial decisions.
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