Nonprofit Marketing Guide

DECEMBER 30, 2016

Happy Holidays! It’s that time of year where we show our readers some love with some FREE goodies. . It’s our last blog post of 2016, and we’re making it a good one! We know lots of you have questions about how to store and manage your stories and photos. We conducted a survey this summer as well as researched various tools, conducted interviews, and talked to the pros to bring you: Storybanking and Photobanking: How to Organize Stories and Images at Your Nonprofit.

Management 114

Management Marketing Marketing Fundraising 114

Nonprofit Tech for Good

DECEMBER 25, 2016

Date: Tuesday, February 7. Time: 1pm EDT (New York). Cost: Free. Presented By: Heather Mansfield. Over the last two decades the global NGO sector has embraced online technology, but economic and political factors and the quality of Internet infrastructure regionally often affects how well NGOs worldwide can use new technology. Not surprisingly, there is a gap between the utilization of online fundraising tools and social media by NGOs in high-income nations and those in developing nations.

Technology 97

Technology Activism Communication Fundraising 97

Fundraising Coach

DECEMBER 27, 2016

These three trainings will get your 2017 fundraising and goal setting off to a great start! The 7 Habits of Highly Ineffective People & How to Beat Them (free) Join neuropsychologist Dr. Theo Tsaousides as he teaches us about the 7 blocks the brain puts in the way of accomplishing our goals. He's an expert on how the brain works and how we can help our brains help us complete our goals.

Fundraising 65

Fundraising Fundraising Retention Nonprofits 65

The Agitator

DECEMBER 28, 2016

We sifted through our posts for a few of the ‘most-read’ of 2016. Perhaps as the year closes, you’re regretting losing as many donors as you did. Can they be retrieved? Here are two posts (including the article linked to in the first sentence below), with very useful supporting links and comments, that provide a ‘crash course’ in recovering lapsed donors.

Retention 60

Retention 60

Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage

This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.

Marketing

Nonprofit Marketing Guide

DECEMBER 27, 2016

Happy Holidays! It’s that time of year where we show our readers some love with some FREE goodies. . You may remember a few months ago, we asked you to share your nonprofit communications success stories. The end result is this great e-book we’ve created with Big Duck: What it Takes to be Great: The Top Five Factors of Successful Nonprofit Communications Teams.

Communication 108

Communication Nonprofits Marketing Marketing 108

NonProfit Hub

DECEMBER 28, 2016

“We’re not like the other nonprofits, we’re a cool nonprofit.”. “We’ll throw in casual Fridays! Done. Our nonprofit’s culture ROCKS.”. “Yeah, let’s give them the day after #GivingTuesday off to show them we care. Back to work on Thursday, folks!”. These statements shouldn’t be the norm, but I guarantee they’ve come out of some of your mouths at some point.

Culture 53

Culture Leadership Foundations Activism 53

The Agitator

DECEMBER 26, 2016

I thought a holiday motif would be appropriate to remind us of the many myths we take for gospel. Some are true, some are not. As in: “Feed a cold, starve a fever.” [True] … “Don’t sit too close to the television you’ll hurt your eyes.” [Not true] … “Don’t swallow your gum; it stays in your stomach for seven years! [Not true] … “Don’t crack your knuckles or you’ll get arthritis.

Nonprofit Management 49

Nonprofit Management Management Nonprofits Fundraising 49

Nonprofit Marketing Guide

DECEMBER 26, 2016

Happy Holidays! It’s that time of year where we show our readers some love with some FREE goodies. . You don’t have to spend 100+ hours creating a long annual report that only your board members and close friends will read (and let’s be honest, they’ll just say they read it.). Instead, use common sense, save your nonprofit huge amounts of time and money, and create something people will actually look at.

Marketing 106

Marketing Marketing Fundraising Fundraising 106

Getting Attention

DECEMBER 27, 2016

The clock is running out on year-end fundraising. Whether you’re exceeding expectations or are barely meeting the bare minimum, you can do even better. I know what you’re thinking: “There’s so little time.” But I want to share five doable adjustments you can make right now to increase year-end donations. 1) Expand your prospect pool program participants, volunteers, and advocates (Low-hanging fruit alert!).

Participation and motivation 50

Participation and motivation Food Universities Leadership 50

Nonprofit Marketing Guide

DECEMBER 28, 2016

Happy Holidays! It’s that time of year where we show our readers some love with some FREE goodies. . Today’s freebie is a good one! We’re giving away our $49 e-book: 10 Editorial Calendar Templates for Nonprofits. But this offer is only good until midnight Eastern tomorrow, December 29, 2016. In this e-book, we’ve taken all we have learned about editorial planning, multichannel marketing, and content creation and rolled that into 10 different sample editorial calendars for you.

Nonprofits 104

Nonprofits Communication Values Marketing 104

Speaker: Gareth Webb & Phil Selley, Founding Partners at Intouch Business

For many nonprofit organizations and NGOs, managing grants and monitoring projects with spreadsheets and manual processes feels familiar—but is it holding your organization back? As funding requirements become more complex and stakeholder expectations for transparency grow, relying on outdated methods can lead to inefficiencies, missed opportunities, and compliance risks.

Nonprofit Organizations

Nonprofit Marketing Guide

DECEMBER 29, 2016

Happy Holidays! It’s that time of year where we show our readers some love with some FREE goodies. . You don’t have to have a math degree in order to make sense of your email metrics. We show which metrics you need to be tracking and how to do it in today’s freebie: Email Metrics Explained. This 28-page download will show you how to measure: Open rates.

Marketing 102

Marketing Marketing Fundraising Fundraising 102

The Agitator

DECEMBER 29, 2016

We’ve been sifting through our posts for a few ‘must-reads’ from 2016. Here’s one that is mostly in praise of someone’s else’s excellent work. Being the Agitators that we are, we’ll have plenty of advice and opinion on offer in 2017. But for now, to close out 2016, we simply urge you in the year ahead: Be Brave!

Children 49

Children Nonprofit Management Management Communication 49

The Agitator

DECEMBER 27, 2016

We’ve sifted through our files for a few of our most-read posts of 2016. Here’s the advice Roger gave fundraisers the day after the US Presidential election went to Donald Trump. What’s Next? We all woke up on this post-election morning to uncertainty and turmoil. What does the election of Donald Trump mean? Of course, no one really knows.

Environmental 56

Environmental Fundraising Fundraising 56