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Let’s face it, media relations isn’t near the top of the priority list at most nonprofits. Nor should it be. Nonprofits don’t exist to grab sexy headlines. They exist to solve problems and make the world a better place — and their resources are best spent on actively working on solve those problems. But nonprofits do need to get media attention from time to time to help them get more of the resources they need to achieve their missions.
Today on CauseTalk Radio , Megan and I talk to Abby Lunardini , Vice President of Brand Marketing and Communications at Virgin America , about #TinyDogsTinyFares. With every booking at VirginAmerica.com on Cyber Monday, the airline donated ten dollars to its animal shelter partners: The San Francisco Animal Care and Control, The American Society for the Prevention of Cruelty to Animals and Animal Haven.
Guest Post by Jeremy Silverstein. Fundraising for your nonprofit organization occurs year-round as you build relationships with donors, host events, and ask for donations. However, research shows that almost one-third of yearly online giving occurs in December. Capitalize on generosity this holiday season as you engage donors and boost donations. Here are 10 ways you can do that.
I've been glad to hear of my clients' #GivingTuesday success. Matching gifts and leveraging peer-to-peer approaches seem to be the most effective reasons for their success. But #GivingTuesday is over, now what? 3 Post #GivingTuesday Suggestions Start planning 2017's #GivingTuesday If you've determined #GivingTuesday should be part of your fundraising calendar, start planning 2017.
Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage
This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.
Little black dresses and pumps. Blue jeans and flats. Cargo shorts and tennis shoes. Fashion essentials change from person to person, but as a nonprofit communicator, you must have these 6 essentials to do your best work in 2017: How to schedule your communication s with editorial calendars and other planning tools. How to motivate your community to act , including fundraising and advocacy campaigns.
Twitter is experimenting with allowing certain nonprofits to accept donations directly through tweets. Like how only a select few nonprofits had access to Facebook’s early launch of their Facebook Fundraising Tools , only a select few nonprofits currently have access to Twitter Donations. It is unclear if Twitter has plans to provide access to more nonprofits in the near future, but doing so would be a smart move.
We all have an incredible fundraising resource right in front of us— our board member, colleague, and loyal volunteer ambassador s. But most of us look right past them, much less make it appealing or easy for them to participate and succeed! You still have time to launch your team of fundraising messengers to spur year-end giving. They’re already fans, so many of them will be eager and effective fundraisers.
We all have an incredible fundraising resource right in front of us— our board member, colleague, and loyal volunteer ambassador s. But most of us look right past them, much less make it appealing or easy for them to participate and succeed! You still have time to launch your team of fundraising messengers to spur year-end giving. They’re already fans, so many of them will be eager and effective fundraisers.
As we near the end of 2016 some folks will be checking the rear-view mirror to determine how they did and whether they met their goals. Others will be looking out the front windshield and focusing on their plans and goals for 2017. Regardless of the direction in which they’re looking, there’s a pretty good chance that most fundraisers will be talking about or at least paying lip service to concepts like ‘retention’, ‘donor experience’, ‘donor journey’ and the
Angela Mrozinski. Here’s the latest installment in our series on the “Day in the Life” of nonprofit communicators, where we ask you to describe your day in your own words. We need to hear from you! Don’t be shy – tell us what you do in a typical day as a nonprofit communications pro. . Angela got her B.S. in Natural Resources Management from Grand Valley State University in Michigan and an M.S. in Environmental Advocacy and Organizing from Antioch University New England in New Ha
Sponsored by iDonate. From looking up the “final score of Saturday’s football game,” to researching the “top colleges to attend for business majors,” Google seems to have the answer to all of our questions. Today, Google processes over 3.5 billion search queries every day. So why should nonprofits be paying attention to Google search trends? It’s simple; you can learn a lot about your donors by examining their online behavior.
Tony Robbins , the author of Money: Master the Game, discussed ‘ How Progress Equals Happiness ‘ earlier this year on Oprah’s digital web-show – #OWNSHOW. So true! Your supporters want to see what you’ve done with their money. If you share that information with them, they’ll give you more gifts. Tweet this! Here are my 5 best practices for delivering fundraising progress reports: 1.
Speaker: Gareth Webb & Phil Selley, Founding Partners at Intouch Business
For many nonprofit organizations and NGOs, managing grants and monitoring projects with spreadsheets and manual processes feels familiar—but is it holding your organization back? As funding requirements become more complex and stakeholder expectations for transparency grow, relying on outdated methods can lead to inefficiencies, missed opportunities, and compliance risks.
In his Friday post , Roger asked: How many donors must we lose before we learn? The Chronicle of Philanthropy reported that initial results from #GivingTuesday show terrific growth. As they put it, the initial “haul” of #GivingTuesday looks to be $168 million, up from the estimated $117 million last year. On the other hand, in an article titled The Big Problem in Charity That Giving Tuesday Can’t Fix , Slate cites figures from Target Analytics that the number of people giving
Budget-Friendly Webinar TOMORROW, December 8th. 1:00 P.M. Eastern (10:00 A.M. Pacific). Recording included if you can’t join us live, but you must register in advance. Great communications after the first gift are what leads to the second gift. But many nonprofits blow this step with lousy thank you letters and follow-up. Learn how to talk to your supporters so they feel appreciated, included, and inspired to give again during: How to Say Thank You and Share Your Successes. with Your Suppo
December 5 is. International Volunteer Day , a day created by the United Nations more than three decades ago. From their website: "Your voluntary engagement might sometimes go unnoticed to the world, but your actions count in the communities that have benefited from your hard work.". Indeed. Nonprofits couldn't do their good work without volunteers - from board members and committee members to on-the-ground and behind-the-scenes supporters.
Looking for something in the garage today, I found myself saying, “I’m not seeing it.” Every where I looked, I said, “I’m not seeing it here.” When I moved things and looked, I said, “I’m not seeing it here.” It got to the point where I’d stopped looking for the item…I’d started to tell myself […].
Your financial statements hold powerful insights—but are you truly paying attention? Many finance professionals focus on the income statement while overlooking key signals hidden in the balance sheet and cash flow statement. Understanding these numbers can unlock smarter decision-making, uncover risks, and drive long-term success. Join David Worrell, accomplished CFO, finance expert, and author, for an engaging, nontraditional take on reading financial statements.
As Roger noted yesterday , for many nonprofits it’s budget season, which — at least in theory — involves some performance assessment of the current year. And not just the performance of ‘the organization’ or its revenue results, but review of the people as well. Getting nervous? So, on what basis do you want to be evaluated for your efforts over the last twelve months?
Little chilly here. Let’s warm up with some Mixed Links… We’ve started our yearly Annual All-Access Pass Sale ! Get 365 days of access to webinars, downloads, time savers, and the awesome Pass Holder Community for only $499. That’s a savings of $200 off the regular price and comes out to less than $10 a week for essential nonprofit communications training.
I love this legacy giving promotion. It’s actually a placeholder for your beer! You can find this along with its case study and many other great legacy gift marketing case studies here on SOFII’s website. Related posts: >> Why I like this ad. >> 5 of the best charity videos used to promote legacy giving. >> A terrific example of an online “engagement fundraising” effort for planned giving.
Culture building. A topic that tends to be a bit of an enigma at any business. In the nonprofit sector specifically, culture building is daunting and confusing, not to mention, seemingly costly. What a lot of people don’t know is that culture is the lifeblood of any organization. If your nonprofit’s culture includes beige walls, cubicles and minimal days off, you still have culture.
Traditional budgeting and forecasting methods can no longer keep pace with today’s rapidly evolving business environment. Static budgets, rigid annual forecasts, and outdated financial models limit an organization’s ability to adapt to market shifts and economic uncertainty. To stay ahead, finance leaders must leverage a future-forward approach—one that leverages real-time data, predictive analytics, and continuous planning to drive smarter financial decisions.
The other day, writing about the ‘sameness’ of so many #GivingTuesday appeals, Roger lamented the ubiquity of matching gifts. And rightly so. It seems America (at least) is awash with mysterious donors who are valiantly committed to matching the small gifts of the easily impressed. Every nonprofit seems to have a few of these Mystery Matchers in their back pocket, ready to be hauled out for those special (and not so special) occasions like #GivingTuesday and the last ditch year-end (
If you haven’t yet seen, we recently announced the speaker lineup for Cause Camp 2017, and we have even more exciting news. We’ve added two more names to our two-day conference. We’ve invited thought leaders from both the nonprofit and for-profit sectors to both introduce new ideas and solidify old ones. Cause Camp is more than two days of lectures, it’s an experience dedicated to education, collaboration and inspiration to keep your (camp) fire alive.
Imagine this. Since you’re reading this, I’m betting you are someone who cares deeply about helping supporters with capacity (wealthy people) realize their philanthropic dreams. You want to be there to facilitate their giving experience. You want to help them support your mission so they feel good. Imagine a world where you do more of that in less time without breaking your budget.
Last week the mainstream media marked the death of Michael ‘Jim’ Delligatti, who invented McDonald’s two-tiered burger at his Uniontown, Pennsylvania franchise. He was 98. Back then, in the mid-1960s, Delligatti’s Big Mac sold for US$0.49 cents and left a lasting, if questionably nutritious, mark on consumer habits in the U.S. and around the globe.
Speaker: Tim Sarrantonio, Director of Corporate Brand
Do you really know your donors? Not just what they give, but who they are? 👥 In this interactive session, we’ll break down how nonprofits can use behavioral indicators (affinity, recency, frequency, and monetary value) to build prospecting segments that go beyond wealth screening and actually align with donor identity. You’ll walk away with practical strategies to move beyond basic demographics and cultivate supporters based on how they already engage with you!
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