Nonprofit Marketing Guide

APRIL 6, 2017

According to research by Teresa Amabile from the Harvard Business School, your best work days likely include making progress – even if it is just a small win — on work you consider meaningful or important. Amabile calls this the “progress principle.” When she compared her research participants’ best and worst days (defined by their mood, specific emotions, and motivation levels), the best days were those where any progress on the work by either the individual or their team took place.

Participation and motivation 128

Participation and motivation Communication Management Nonprofit Management 128

Selfish Giving

APRIL 4, 2017

Today on CauseTalk Radio Megan and I talk to Colleen Ridenhour , Senior Vice President Resource Development for Habitat for Humanity International , and Tracy Cioffi , Senior Vice President of Marketing for Sur La Table , about Habitat's new cause marketing platform, Home is the Key. On the show, Megan, Colleen, Tracy and I discuss: Tracy Cioffi, Sur La Table.

Marketing 113

Marketing Marketing Education Education 113

The Agitator

APRIL 5, 2017

Nothing is more essential to donor commitment and retention than trust. Let’s posit that a donation is a (at least implied) ‘compact’ with a donor that your nonprofit is going to wisely use that person’s contribution to further his or her charitable aspiration or goal. Perhaps not a great deal of consideration of trustworthiness went into giving that first gift, so I added the caveat ‘implied’ But when it comes to the next gift, I would suggest trust is indeed

Retention 61

Retention Nonprofits Communication 61

iMarketSmart

APRIL 5, 2017

Today, instead of talking about what makes people give, let’s take a look at what thwarts giving. You can find examples of communications that depress giving almost everywhere, in your mailbox, your email, in magazines, billboards, just all over the place. There are 8 major things some fundraisers do that impede fundraising success. The funny thing about these points is that they are the same reasons why people fail to make friends and build enduring relationships.

Communication 55

Communication Fundraising Fundraising Philanthropy 55

Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage

This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.

Marketing

Nonprofit Marketing Guide

APRIL 5, 2017

John Killoran. John Killoran, CEO of @Pay , guest posts for us today on making sure you have a plan to cultivate relationships with your mobile donors. ~Kristina. Guest Post by John Killoran. With mobile donations becoming one of the most popular ways for donors to give, your nonprofit has to take a slightly different approach if you want to engage your mobile donors effectively.

Communication 116

Communication Food Technology Activism 116

NonProfit Hub

APRIL 1, 2017

Did you know know that overall online giving grew by 19% last year ? From the same report, it’s likely due to the fact that for every 1000 email subscribers, nonprofits have about 500 social media followers between Facebook, Instagram and Twitter. Supporters and potential supporters are more intertwined in your nonprofit messaging because digital advertising is more accessible than it used to be.

Marketing 55

Marketing Marketing Advertising Production 55

Lets Talk Nonprofit

APRIL 4, 2017

There's been a lot of talk lately about. the President's proposed budget for Fiscal Year 2018, which seeks to reduce or eliminate hundreds of programs. I work with many nonprofit groups that could be deeply impacted by the proposed cuts. Programs like 21st Century Community Learning Centers, those funded by Community Development Block Grants, and many more.

Fundraising 52

Fundraising Fundraising Nonprofit Finance Finance 52

Nonprofit Marketing Guide

APRIL 7, 2017

Everyone ready to end this week with some Mixed Links? Here’s what I have picked out for you this week… Need help getting started with email campaigns? Take a look at Email Marketing Best Practices: How to Create a Campaign from Scratch. Hootsuite shows you How to Write Effective CTAs on Social Media. Is content marketing a new role for you?

Communication 108

Communication Non-Profits Nonprofits Culture 108

NonProfit Hub

APRIL 4, 2017

Charity auctions are classic, incentive-driven fundraisers that can be highly profitable when hosted by the right organizations. If you have the time and resources to pull off an auction, they’re definitely an event worth considering. Luckily, planning a fundraising auction is more affordable and manageable than ever before, making these events an accessible option for more nonprofits. “How?

Advertising 51

Advertising Management Environmental Universities 51

iMarketSmart

APRIL 3, 2017

Life stories are like fingerprints. No two are alike and everyone has them. All of our life stories are filled with challenges that must be overcome, successes and failures, good times and heartaches, help we received from others and times we provided assistance. When people think about giving, they often start by visualizing their own autobiography.

Technology 51

Technology Donor Motivation Communication Fundraising 51

Speaker: Gareth Webb & Phil Selley, Founding Partners at Intouch Business

For many nonprofit organizations and NGOs, managing grants and monitoring projects with spreadsheets and manual processes feels familiar—but is it holding your organization back? As funding requirements become more complex and stakeholder expectations for transparency grow, relying on outdated methods can lead to inefficiencies, missed opportunities, and compliance risks.

Nonprofit Organizations

Getting Attention

APRIL 6, 2017

The hands-down, most hated and most frequently-avoided marketing task is budgeting. You all tell me that! Now’s to get past this bias and take the time to absorb this four-part series on budgeting guidelines. You’ll learn the value a budget brings to your work as it translates the actions outlined in your marketing plan into expense. You’ll discover is a completely different way of looking at your marketing work, serving as both a clear framework for your decision-making on wants vs.

Marketing 46

Marketing Marketing Advertising Leadership 46

Nonprofit Marketing Guide

APRIL 4, 2017

How do you regularly update your community? Email and social, right? But if your email and social media strategies aren’t in sync, you are missing out on important connections! It’s time to integrate your strategies and bring it all together. That’s what we’ll help you do with our next Nonprofit Marketing Accelerator : Updating Your Community: How to Get Great Results from.

Marketing 104

Marketing Marketing Nonprofits 104

The Agitator

APRIL 2, 2017

The gardening catalogs, those heralds of Spring, are piling up on my desk. I’m way behind in ordering. Part of the reason the delay is that for many organizations where I volunteer, it’s budget time. And paying attention and advising them on their budget priorities is far more important than ordering the latest hybrid tea rose. So today I’m gonna combine some gardening experience with nonprofit budgeting experience.

Nonprofits 45

Nonprofits Nonprofit Management Retention Management 45

NonProfit Hub

APRIL 6, 2017

Mobile giving is on the rise , and there’s no platform more prevalent than text-to-give. As you can probably infer from its name, text-to-give software enables donors to make contributions by texting your nonprofit. How these platforms work varies by vendor, but most only require a cellular connection and a few simple steps in order to complete a donation.

Fundraising 62

Fundraising Fundraising Advertising Management 62

Speaker: David Worrell, CFO, Author & Speaker

Your financial statements hold powerful insights—but are you truly paying attention? Many finance professionals focus on the income statement while overlooking key signals hidden in the balance sheet and cash flow statement. Understanding these numbers can unlock smarter decision-making, uncover risks, and drive long-term success. Join David Worrell, accomplished CFO, finance expert, and author, for an engaging, nontraditional take on reading financial statements.

Finance

iMarketSmart

APRIL 7, 2017

A longstanding misconception has been spread around for too long. Your planned giving web pages don’t need to be updated “with the latest tax laws.” Here’s our take on the subject: 1. Microsites are not websites. Planned giving pages sold by outside vendors are microsites while your organization’s main online presence is a website. Microsites should generate leads (using landing pages), cultivate leads and engage supporters.

Law 53

Law Values Marketing Marketing 53

Nonprofit Marketing Guide

APRIL 3, 2017

Here’s what’s happening at Nonprofit Marketing Guide this month: Online Training: Apr 4: Writing a Direct Mail Appeal Letter In-House, Part 2 with Tom Ahern. (Part 1 took place earlier today, but you will get the recording when you register.) Learn everything you need to know about writing an appeal letter. Starts at 1:00 p.m. ET (10:00 a.m.

Communication 100

Communication Marketing Marketing Nonprofits 100

The Agitator

APRIL 3, 2017

I’m a bit reluctant as I begin to write this post. It’s about neuroscience insights into effective advertising … based on research in India! How far could that exotica (erotica?) be from our present pre-occupation with the hard core survival issues of fundraising, like donor retention and measuring lifetime value? The recent drift of Agitator comments indicates that our sector is still struggling mightily to figure out and adopt the basics — e.g., whether basic retention

Retention 40

Retention Advertising Values Fundraising 40

Care2

APRIL 3, 2017

Over the last 18 years, we've watched small organizations like Moveon.org (1998) and Black Lives Matter (2013) grow into massive movements in response to injustice. The historic 2008 U.S. presidential campaign also spurred a massive movement. And further spurred development of new organizing, marketing strategies, and fundraising tools to help elect President Obama.

Public and Social Policy 48

Public and Social Policy Associations Marketing Marketing 48

Speaker: Dave Sackett

Traditional budgeting and forecasting methods can no longer keep pace with today’s rapidly evolving business environment. Static budgets, rigid annual forecasts, and outdated financial models limit an organization’s ability to adapt to market shifts and economic uncertainty. To stay ahead, finance leaders must leverage a future-forward approach—one that leverages real-time data, predictive analytics, and continuous planning to drive smarter financial decisions.

Finance

The Agitator

APRIL 6, 2017

I was browsing the latest update on online fundraising trends from Network for Good (via dashboard courtesy of the Chronicle of Philanthropy), which indicates a 21% increase in amount donated online in March 2017 over Mar 2016. Online gifts were up 23.9% and the number of donors was up 22.4%. Not surprisingly, December was the best month and New Year’s Eve was the best day, capturing $13.3 million (or nearly 5% of the total for period) from the 34,655 organisations processing their online

Philanthropy 53

Philanthropy Fundraising Fundraising Marketing 53