Launching Campaigns a Week or More Ahead of Giving Tuesday
Nonprofit Marketing Guide
NOVEMBER 26, 2019
I’m writing this on Tuesday, November 26, which is one week before Giving Tuesday 2019. I’m getting lots of “Save the Date” email messages from nonprofits. Some of them include soft asks about giving now, ahead of Tuesday. But some nonprofits are fully launching their fundraising campaigns well in advance of Giving Tuesday itself and using the day as the campaign deadline rather than as a campaign launch.
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