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Dr. James explains why the feeling “People like me make gifts like this” is so powerful in major gifts fundraising

iMarketSmart

It’s a powerful fundraising message. Another study found that showing people data on how their giving compared with others of their same age, education, and region increased their subsequent charitable giving.[22] Again, the social norm pushed giving towards two points: Giving at the norm or not giving at all. Her approach?

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Fundraising Year In Review

The Agitator

As we head for 2011’s fundraising finish line The Atlas of Giving on Friday reported that overall giving this year will finish 7.4% Key takeaways from the Atlas of Giving November report: In terms of sectors, ‘Education’ was the biggest gainer (up 9.3%) and ‘Religion’ posted the greatest decline (but still 6.5%

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How Enhancing a Donor’s Moral Identity Can Advance their Donor Hero Story

iMarketSmart

Effective fundraising can deliver real value to donors. 1] But fundraising can do more. More precisely, it’s a pro-social code.[3] 3] Pro-social actions benefit the group. It can support a shared pro-social code.[4] Thus, costly punishment can be a form of pro-social action.[5] It depends.

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Care2 Adds Two Experts to Nonprofit Services Team

Care2

Largest Online Social Action Community of 10 Million "Do Gooders" Adds Fundraising and Advocacy Experts Allyson Kapin and Stephen O’Keefe, Who Bring Decades of Experience at Helping Nonprofits Succeed Redwood City, Calif. to maximize their outreach.