Dr. James explains why the feeling “People like me make gifts like this” is so powerful in major gifts fundraising
iMarketSmart
JULY 17, 2023
It’s a powerful fundraising message. Another study found that showing people data on how their giving compared with others of their same age, education, and region increased their subsequent charitable giving.[22] Again, the social norm pushed giving towards two points: Giving at the norm or not giving at all. Her approach?
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