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Dr. James explains why the feeling “People like me make gifts like this” is so powerful in major gifts fundraising

iMarketSmart

Another study found that showing people data on how their giving compared with others of their same age, education, and region increased their subsequent charitable giving.[22] Using donor images in marketing complex charitable financial planning instruments: An experimental test with charitable gift annuities. 11] James, R.

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Online Marketing Strategy & Website Makeover - Example from #09NTC

Kivi's Nonprofit Communications Blog

Their challenge was to remake the online presence of Youth Speaks, a nonprofit presenter of Spoken Word performance, education, and youth development programs. I would love to see more collaborative makeovers like this in the nonprofit marketing world. No Right Answer. It doesn’t have to take on the whole Iron Chef theme.

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How Enhancing a Donor’s Moral Identity Can Advance their Donor Hero Story

iMarketSmart

More precisely, it’s a pro-social code.[3] 3] Pro-social actions benefit the group. It can support a shared pro-social code.[4] Thus, costly punishment can be a form of pro-social action.[5] It might be freedom or education. Social Marketing Quarterly, 21 (2), 92-99. [15] It depends.

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Fundraising Year In Review

The Agitator

Key takeaways from the Atlas of Giving November report: In terms of sectors, ‘Education’ was the biggest gainer (up 9.3%) and ‘Religion’ posted the greatest decline (but still 6.5% As we head for 2011’s fundraising finish line The Atlas of Giving on Friday reported that overall giving this year will finish 7.4%

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Care2 Adds Two Experts to Nonprofit Services Team

Care2

Largest Online Social Action Community of 10 Million "Do Gooders" Adds Fundraising and Advocacy Experts Allyson Kapin and Stephen O’Keefe, Who Bring Decades of Experience at Helping Nonprofits Succeed Redwood City, Calif. to maximize their outreach. Reporters can subscribe to the RSS feed.