Dr. James explains why the feeling “People like me make gifts like this” is so powerful in major gifts fundraising
iMarketSmart
JULY 17, 2023
Another study found that showing people data on how their giving compared with others of their same age, education, and region increased their subsequent charitable giving.[22] Using donor images in marketing complex charitable financial planning instruments: An experimental test with charitable gift annuities. 11] James, R.
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