Why you must deliver value in fundraising, not just take the money and run
iMarketSmart
JUNE 26, 2023
The first law of sustainable giving in nature is this: Giving must be seen by partners who are able and willing to reciprocate. Participants each get money. They are motivational. It actually reduces the charitable behavior.[23] 24] When giving appears motivated by benefits, it loses its value as a signal.
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