article thumbnail

Why you must deliver value in fundraising, not just take the money and run

iMarketSmart

The noble dream Small nonprofits have needs. And besides, the struggling nonprofit is doing good things; it deserves a big gift. The crass reality This administrator-hero story feels noble. Back to fundraising So, why hasn’t that small nonprofit received its million-dollar gift? Often, it’s obvious. The space is cramped.

Values 89
article thumbnail

Why you must deliver value in fundraising, not just take the money and run

iMarketSmart

The noble dream Small nonprofits have needs. And besides, the struggling nonprofit is doing good things; it deserves a big gift. The crass reality This administrator-hero story feels noble. Back to fundraising So, why hasn’t that small nonprofit received its million-dollar gift? Often, it’s obvious. The space is cramped.

Values 52