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How To Use Numbers To Inspire More Giving (and How You Should NOT Use Them)

iMarketSmart

For nonprofit managers, numbers are important. It’s called behavioral finance. Waking up the math or finance side blocks the social emotion side. In experiments, reminding people about money or finances reduces: Charitable giving [10]. Numbers, math, and finance can be a problem. Tax benefits matter.

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How to Reduce the ‘Cost’ of Philanthropy So Major Donors Give More

iMarketSmart

You give and the government matches your gift with a tax benefit. Your dollars become more powerful because the government pays for part of the cost of the gift.”. It works with finances.[18] Basic and Applied Social Psychology, 38 (1), 30-32. [9] Journal of Neuroscience, Psychology, and Economics, 2(1), 59. [11]