Remove Finance Remove Nonprofit Organizations Remove Organizational Behavior Remove Participation and motivation
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How to Reduce the ‘Cost’ of Philanthropy So Major Donors Give More

iMarketSmart

Giving is motivated by social emotion. Because giving doesn’t come just from motivation. It comes from the intersection of motivation and cost. Motivation must overcome the cost barrier. Giving results from the intersection of motivation and cost. It works with finances.[18] It can block social emotion.

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Why you must deliver value in fundraising, not just take the money and run

iMarketSmart

Participants each get money. They are motivational. It actually reduces the charitable behavior.[23] 24] When giving appears motivated by benefits, it loses its value as a signal. Even these “anonymous” gifts are often not anonymous to the recipient organization. This can have real economic consequences.

Values 89
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Why you must deliver value in fundraising, not just take the money and run

iMarketSmart

Participants each get money. They are motivational. It actually reduces the charitable behavior.[23] 24] When giving appears motivated by benefits, it loses its value as a signal. Even these “anonymous” gifts are often not anonymous to the recipient organization. This can have real economic consequences.

Values 52