10 Marketing Realities Nonprofits Need to Accept to Succeed
Kivi's Nonprofit Communications Blog
AUGUST 7, 2009
Reality 2: There is no such thing as the general public. The general public includes everyone, from children to seniors, rich and poor, incarcerated and homeless. They may fundraise for you, but just as importantly, they’ll also friendraise for you. Reality 9: Marketing is not fundraising, but it is essential to it.
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