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Why you must deliver value in fundraising, not just take the money and run

iMarketSmart

The noble dream Small nonprofits have needs. And besides, the struggling nonprofit is doing good things; it deserves a big gift. The crass reality This administrator-hero story feels noble. The manager says, “Things are tight right now. The manager hesitates. It is now,” laughs the manager. But it’s fine.

Values 89
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Why you must deliver value in fundraising, not just take the money and run

iMarketSmart

The noble dream Small nonprofits have needs. And besides, the struggling nonprofit is doing good things; it deserves a big gift. The crass reality This administrator-hero story feels noble. The manager says, “Things are tight right now. The manager hesitates. It is now,” laughs the manager. But it’s fine.

Values 52
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Dr. James explains the power of giving: why leading with a gift always wins

iMarketSmart

5] To play the game yourself, go to [link] Lead with a gift: Back to relationships So, how does game theory apply to real-world fundraising? Lead with a gift: A simple fundraising example Games and theory are fine. What actually works in fundraising? It had only one or two frontline fundraisers. Bring a gift.

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3 Big Reasons Why An ‘Ask’ Is Mostly About Your Donor’s Hero Story (Not Your Organization’s)

iMarketSmart

A key part of a fundraising story is the ask. A good fundraising story needs a compelling ask. He writes, “When an Inciting Incident occurs, it must be a dynamic, fully developed event, not something static or vague. The fundraising ask matches the inciting incident. In fundraising story, the ask is an inciting incident.