iMarketSmart

MARCH 27, 2022

For nonprofit managers, numbers are important. But numbers, in fundraising, are different. In fundraising, we enter an alternate universe where numbers don’t work the same way. In fundraising world, numbers are still important. But fundraising world is weird. But fundraising world is weird.

Organizational Behavior 52

Organizational Behavior Public and Social Policy Charitable Contribution Finance 52

iMarketSmart

APRIL 18, 2022

1] This may be particularly true in fundraising. In fundraising experiments, a match works better than an identical rebate.[4] 4] And we see this in fundraising practice. You give and the government matches your gift with a tax benefit. So, does this mean fundraising story should be all about avoiding loss?

Philanthropy 52

Philanthropy Psychology Participation and motivation Public and Nonprofit Management 52

iMarketSmart

JUNE 20, 2022

A key part of a fundraising story is the ask. A good fundraising story needs a compelling ask. The fundraising ask matches the inciting incident. In fundraising story, the ask is an inciting incident. For a cancer research charity, adding that government funding was cut did the same.[10] The inciting incident.

Participation and motivation 52

Participation and motivation Altruism and Helping Public and Social Policy Psychology 52