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Using Research to Raise More Money

Kivi's Nonprofit Communications Blog

When it comes to fundraising, we often strive to use storytelling and tugging of heartstrings to appeal to potential donors. Research conducted on effective marketing tactics and donor psychology are extremely beneficial to crafting communications that engage donors. But there is a science behind doing this well.

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I Hate The Way We Fail New Fundraisers

The Agitator

Whenever Iā€™m at a loss to describe a problem I turn to the dog-eared volumes in my fundraising library for help. More and more nonprofits (47% more in the past decade) are in need of ā€œfundraisersā€. But fewer and fewer trained or experienced fundraisers are available. But these days that’s not practical.).