iMarketSmart

JUNE 26, 2023

Back to fundraising So, why hasn’t that small nonprofit received its million-dollar gift? Now you are a major gifts fundraiser! Delivering value with heroism The “one big thing” in fundraising is always the same: Advance the donor’s hero story. In actual fundraising, they’re also rare. Participants each get money.

Values 89

Values Public and Nonprofit Management Altruism and Helping Psychology 89

iMarketSmart

JUNE 26, 2023

Back to fundraising So, why hasn’t that small nonprofit received its million-dollar gift? Now you are a major gifts fundraiser! Delivering value with heroism The “one big thing” in fundraising is always the same: Advance the donor’s hero story. In actual fundraising, they’re also rare. Participants each get money.

Values 52

Values Public and Nonprofit Management Altruism and Helping Psychology 52

iMarketSmart

MARCH 20, 2022

Without a relatable character, the fundraising story is dead. Fundraising story character. The external goal of fundraising story is a gift. Character details in fundraising. This is powerful for fundraising. The same idea also works in fundraising experiments. At the heart of philanthropy is story.

Organizational Behavior 52

Organizational Behavior Children Fundraising Fundraising 52

iMarketSmart

APRIL 18, 2022

1] This may be particularly true in fundraising. Giving is motivated by social emotion. Because giving doesn’t come just from motivation. It comes from the intersection of motivation and cost. Motivation must overcome the cost barrier. Giving results from the intersection of motivation and cost.

Philanthropy 52

Philanthropy Psychology Participation and motivation Public and Nonprofit Management 52

iMarketSmart

MAY 22, 2023

5] To play the game yourself, go to [link] Lead with a gift: Back to relationships So, how does game theory apply to real-world fundraising? Lead with a gift: A simple fundraising example Games and theory are fine. What actually works in fundraising? It had only one or two frontline fundraisers. Bring a gift.

Altruism and Helping 52

Altruism and Helping Non-Profits Universities Participation and motivation 52

iMarketSmart

JUNE 20, 2022

These establish motivation from the main character’s original identity. A key part of a fundraising story is the ask. A key part of a fundraising story is the ask. A good fundraising story needs a compelling ask. Without this, even a catastrophic threat won’t motivate action. This includes: Backstory and setting.

Participation and motivation 52

Participation and motivation Altruism and Helping Public and Social Policy Psychology 52