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Peer-to-peer fundraising is a powerful approach for nonprofits. And peer-to-peer fundraising programs are doing well these days. According to the 2024 Top 30 and P2P Benchmarking Survey , 18 of the top 30 peer-to-peer fundraising programs in the U.S. So, how can you takeyournonprofits peer-to-peer fundraising to the next level?
In more donor retention news, Network for Good shows you How to Write a Fundraising Letter That Wins Back Lapsed Donors. Gail Perry warns A General Unrestricted Ask is LAZY Fundraising. Participants have the chance to win up to US $13,000 in prizes and have their video showcased across the TechSoup Global Network.
As I’ve been writing my new book on content marketing for nonprofits, I’ve tried to keep in mind the different stages that nonprofits go through as their communications and marketing programs mature. We also call this “spray and pray” marketing – and this isn’t the good kind of prayer.). Stage I: Doing.
Marketing your organization on a budget is easy when you know the right strategies and tools to use. Explore these top tips to step up your marketing strategy. B y Olivia Mode-Cater Picture this: your organization is about to host another fundraising event.
Content That Resonates Even if the subject line succeeds, the email’s content must engage and motivate readers to continue. Using SMS Marketing Software as a Complement Email alone is no longer enough to guarantee engagement. Many nonprofits integrate SMS marketing software into their outreach strategies.
Manager of Brand Marketing at Bloomerang – the unified giving platform for nonprofits designed to deliver deeper insights for more targeted outreach, stronger relationships, and greater impact. They are motivated by a desire to be part of something bigger than themselves. By Melaina Chromy , Sr.
On Tuesday, I shared a Theory of Change for nonprofit marketing. For example, what is “content marketing” and why should nonprofits shift toward it? The kind of transformation is consistent with what’s happening in the larger world of for-profit marketing too, beyond the nonprofit sector. If so, Let’s talk.
Hosting a fundraiser can be a rewarding experience that not only raises vital funds for animal-related causes but also brings animal lovers together in support of a common goal. Following these steps will help you host a memorable fundraiser that inspires stronger relationships with supporters and makes a difference for animals in need.
a new one I just started using, Foursquare , probably has the most potential for cause marketers. And since cause marketing is all about helping businesses support their favorite causes in ways that enhances customer loyalty and favorability, Foursquare could be a great fit with cause marketing in a lot of different ways.
"Content Marketing" is confusing. As I’ve mentioned, I am writing my second book, and the working title is “Content Marketing for Nonprofits: The So What, Who Cares Guide to Creating Memorable Messaging that Educates, Motivates, and Raises Money.” Even marketing people aren’t sure.
By Sarah Suarez , Founder and Social Media Strategist for The Social Puzzle – a boutique social media marketing agency which solely focuses on nonprofits so they can concentrate on what really matters, their mission. Reshare this content to show appreciation for their participation and to highlight the faces within the nonprofit’s community.
A peer-to-peer campaign (or P2P) is a type of fundraising where individuals organize and host a campaign on behalf of a nonprofit organization and collect donations from their friends. 2) Dig Into the Details As with any fundraising campaign, there are logistics to consider with a P2P campaign. How will you keep track of results?
Often, nonprofits share donor stories to promote participation in planned and legacy giving programs. However, you can incorporate donor stories on other fundraising pages too, like peer-to-peer fundraising information pages or your ways to support page. For example, The Michael J. Use donor-focused language.
In today’s guest post, James Vineburgh explains how the typical donor persona for higher education is changing to younger donors, more women donors, more tech-savvy donors, and less trusting donors — and what that means for fundraisers. Guest Post by James Vineburgh, PhD, Director of Research and Marketing at Converge Consulting.
When I probe a little deeper, what people often mean is that their communications don’t seem to be motivating people to do what the nonprofit wants, whether that’s donating money, signing up to volunteer, or registering for an event. Memorable and motivating messaging has to answer both the So What? Being Too Vague.
Manager of Brand Marketing at Bloomerang – the unified giving platform for nonprofits designed to deliver deeper insights for more targeted outreach, stronger relationships, and greater impact. They are motivated by a desire to be part of something bigger than themselves. By Melaina Chromy , Sr.
Answer: Your fundraising event donors. According to Event 360’s research, the average event participant secures at least three to four donors — the friends and family who sponsor their walk in the 5K or who come along with them to the party. It is a quick read — and might just transform your organization’s fundraising strategy.
Hosting virtual fundraisers for your sports team that excite donors just as much as in-person events takes some creativity. Ideally, these fundraisers should inspire not just participation in the initial fundraising push but continued support long after. Select a fundraising platform. Set a deadline.
I presented a “Storytelling for Fundraisers&# workshop in Wilmington, NC on Friday for the Cape Fear Region Chapter of the Association of Fundraising Professionals. So why should nonprofits be shy about talking about this motivation in their marketing and fundraising materials? Should they? And if so, how?
Last month Rob Wu, CEO of CauseVox , shared tips he learned from some successful peer-to-peer fundraising campaigns. Today, Candace Cody of CauseVox joins us to talk about how to start your own peer-to-peer fundraising campaign. To take an inside look of their fundraising tactics, check out our previous guest blog post.
When it comes to nonprofit fundraising, it’s not just about getting new donors. Understanding and implementing these practices can help nonprofits boost their fundraising efforts and ensure long-term success. This approach provided actionable data for targeted outreach efforts and yielded valuable insights for fundraising strategies.
We are really excited about this new training as it brings everything I have been teaching about nonprofit marketing for the last 15 years together in one program. And I think it will take your engagement and fundraising to a much higher level! Part 2: Messages That Motivate. Registration is $149.
If your nonprofit has been running the same fundraisers on repeat, you might notice a lull in results. To acquire new donors , your nonprofit must monitor and adapt to new fundraising trends. By doing so, you can stand out and ensure your fundraisers continually excite your current supporters and bring in ones.
The most recent data from the Fundraising Effectiveness Project shows that more donations are coming from an increasingly small donor pool and emphasizes new donor acquisition as a top priority for nonprofits: The decline in donor numbers is largely driven by low participation from the smallest donor size group (under $100), which saw an -12.4%
Social media is an increasingly powerful fundraising tool, considering that 55% of people who engage with nonprofits on social media end up taking some sort of action. With this perspective, nonprofits can better identify opportunities to tailor marketing and fundraising campaigns to stakeholders preferences.
Understanding what flips the switch for your members to transform them from participants to passionate donors is the key to boosting your fundraising efforts. Leveraging community Influence: Social proof in fundraising Never underestimate the power of the crowd. Social proof is a formidable force in philanthropy.
By Shay Lessman , Content Writer and Editor for Qgiv — an online fundraising platform empowering 20,000+ nonprofit fundraisers to raise money for their causes while keeping costs low. Peer-to-peer fundraising is a great way to engage your existing supporters and get them to fundraise on your behalf. That’s right!
Low-Dollar vs. Major Gifts Fundraising – Strategy Over Amounts In the nonprofit world, leaders, board members, and staff are faced with a unique balancing act. While low-dollar fundraising focuses on broad, transactional outreach, major gifts fundraising takes a relationship-first approach, centered around deeper, more meaningful connections.
Pledge fundraising campaigns are an excellent way to encourage your donors to make gifts by engaging their competitive spirit. During a pledge fundraiser, a donor promises to contribute a specific amount in the future or over a certain time frame. Fun runs follow the same concept, but participants run instead of walk.
The most successful fundraisers put the fun in fundraising, which is why a-thons are so popular among schools and nonprofits. Whether you decide to go for a tried-and-true event, such as a Read-A-Thon, or a lesser-known idea like a hula-hoop-a-thon, having a clear strategy from the start is key to maximizing your fundraising results.
By Philip Schmitz Acquiring recurring donors for your nonprofit can revolutionize your fundraising progress, helping you efficiently and effectively achieve your goals. Market your recurring gifts program. Make it easy and convenient for them to participate. Market your recurring giving program.
Abby Jarvis of Qgiv is back today to talk about events with a peer-to-peer fundraising component and how to get your supporters to fundraise for you. They’re super important, of course, but the key to success is to get people registered and then to get them involved in the fundraising process. their fundraising goal.
10 Creative Fundraising Ideas Using Personalized Tools Nonprofits must continue reinventing themselves to attract supporters and win donations. Specifically, these strategies reveal how personalized items can take a fundraising campaign further, forge deeper bonds, and promote longer engagements.
Maybe you relied on your database manager, digital fundraising specialist, or volunteer coordinator. Yet all of these strategies are fundamentally important if you want to be a successful fundraiser. TIP 9: Make it easy for people to participate on their terms. You can no longer ignore or “back burner” them.
Effectively deploying these strategies can turn routine tasks into motivating challenges. They are used in various areas, including customer loyalty programs, employee training, and sales performance, enhancing productivity and participation through playful elements. Challenges : Tasks or objectives that motivate.
Participate in our survey (more than 1,200 nonprofits did last year) and you can request a free copy of the 2013 Nonprofit Communications Trends Report, to be released in January. Have limited staff and hours to spend on online marketing? John Haydon answers Which is Better: Social Media or Email Marketing in a brief video.
Pledge fundraising campaigns are a dynamic way to inspire donors to commit to future gifts by engaging their competitive spirit. Ideally, your fundraising platform will have key features like easy-to-create, personal donation pages, and tools that help track fundraising progress. Engagement: Cast a wide net.
As an adoptee and a participant in her high school’s Early Learning Academy, she witnessed the struggles faced by pregnant high schoolers. Motivated by this, Ashley was determined to graduate from UCF and then create a supportive home for pregnant high schoolers and their children. .”
Writing personal profiles or stories for your newsletter or website is a great way to market your nonprofit, while also recognizing the experiences and contributions of a single person. Those contributions can come in many forms, whether as a program participant, supporter, influencer, or volunteer. Ask open-ended questions.
By Jay Love Is your nonprofit looking to reach new audiences with your fundraising appeals , volunteer events, and advocacy opportunities? The goal here isn’t that you should immediately start participating in every activity we’ve listed. Participate in cross-blogging. Engage with peer-to-peer fundraising donors.
A list curated and sponsored by: Classy ––a social enterprise that creates world-class online fundraising software for nonprofits, modernizing the giving experience to accelerate social impact around the world. 1) Year-End Fundraising Checklist. You might be thinking, “What more could we want?” How about another $10,000 in donations?
By Audrey Phillips , a customer success manager at Classy – a social enterprise that creates world-class online fundraising software for nonprofits, modernizing the giving experience to accelerate social impact around the world. Explain your motivation. Include all necessary tools to fundraise, if applicable.
To help you grow into a modern leader, we’ll explore these common nonprofit management skills you can (and should) develop at your own organization: MarketingFundraising Public Speaking Interpersonal Communications Relationship-Building Strategic Planning Delegation Budget Allocation Problem-Solving Before training your team, invest in yourself.
The findings aren’t surprising but are certainly worth remembering as we go into fundraising season. The projected growth of the use of mobile technologies in marketing efforts, however, indicates that nonprofits have recognized the need to embrace mobile strategies and plan on doing so in the next year. Donor Perspectives).
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