Nonprofit Marketing Guide

AUGUST 4, 2021

Early in my nonprofit career, I learned that the job of a fundraising professional was securing resources to achieve a financial goal that would serve my employer. So, what does it look like to begin transforming your development practice in the context of community centric fundraising ? Rachel D’Souza-Siebert. Donor Engagement.

Nonprofit Administration and Development 320

Nonprofit Administration and Development Fundraising Fundraising Leadership 320

Selfish Giving

JULY 2, 2025

These real-world stories help illustrate the value and outcomes of partnership. 🤑 Marketing Your Cause In my "Marketing Your Cause" section, I share strategies for growing your brand and audience—two key ingredients for securing more partnerships. Not something you hear every day: "The eagles drive our fundraising."​

Fundraising 130

Fundraising Fundraising Food Foundations 130

Ann Green

MAY 19, 2025

By Carl Diesing Your website is an essential tool in your online marketing kit. Or, you may not have dedicated marketing professionals on your staff, leading to confusion over how best to handle your website marketing efforts. Look through your existing website and check that all your pages are updated and accurate.

Nonprofits 189

Nonprofits Food Homelessness Retention 189

Nonprofit Marketing Guide

OCTOBER 15, 2020

Today Tony Martignetti joins us to talk about marketing your bequests program. Many nonprofit communicators shy away from spending much time marketing Planned Giving at their organizations. That means using a variety of mediums — your website, direct mail, email, social media, and multimedia — to market your Planned Giving program.

Marketing 320

Marketing Marketing Advertising Communication 320

Ann Green

DECEMBER 5, 2023

Marketing your organization on a budget is easy when you know the right strategies and tools to use. Explore these top tips to step up your marketing strategy. B y Olivia Mode-Cater Picture this: your organization is about to host another fundraising event.

Marketing 289

Marketing Marketing Entrepreneurship Participation and motivation 289

Ann Green

FEBRUARY 11, 2025

Mobile Giving Campaigns The future of fundraising is mobile, with a growing number of donors using their smartphones to find new nonprofits, complete transactions, and tell their friends about their experiences. Thats what makes mobile giving campaigns so successfulthese fundraisers make contributing convenient for donors.

Nonprofits 166

Nonprofits Environmental Charitable Contribution Volunteerism 166

Nonprofit Marketing Guide

FEBRUARY 18, 2021

I was recently asked to explain nonprofit marketing at its most basic level. But marketing is more strategic than that. So here’s how I explain it: Nonprofit marketing is using communications to build relationships that help you change the world. Marketing is all about communicating what’s called the “value exchange.”

Marketing 201

Marketing Marketing Recruitment Nonprofits 201

Bloomerang

DECEMBER 12, 2024

Email marketing for nonprofits is a powerful tool that can do much more for your brand than just raising awareness. Investing in strategic email marketing can amplify your fundraising return on investment (ROI), engage supporters personally, and rally even more people to champion your mission.

Marketing 93

Marketing Marketing Retention Nonprofits 93

NonProfit PRO

JUNE 27, 2025

The real promise of artificial intelligence — particularly agentic AI — is not just efficiency, but the removal of barriers that slow down fundraising, service delivery and impact measurement. Agentic AI also gives fundraisers smarter tools to improve stewardship at scale. addService(googletag.pubads()).setCollapseEmptyDiv(true).setTargeting("ic",

Nonprofit governance and management 208

Nonprofit governance and management Retail Public and Nonprofit Management Public and Social Policy 208

Nonprofit Tech for Good

JUNE 14, 2025

By Carly Berna , Fundraiser in Residence at Virtuous , the responsive fundraising platform with a CRM at the foundation, built to connect personally with donors and grow giving. Nonprofit fundraising serves as the lifeblood of organizations dedicated to creating positive change.

Nonprofit Administration and Development 104

Nonprofit Administration and Development Fundraising Fundraising Retention 104

Selfish Giving

FEBRUARY 19, 2025

And thats not all Im adding even more value! Marketing Your Cause 1. Zoos are capitalizing on a powerful marketing asset: adorable baby animals. This provides additional revenue and serves as a marketing tool when supporters use or wear your merchandise. No baby animals? Protect Your Brand. Cool Jobs in Cause 1.

Culture 130

Culture Values Management Food 130

Ann Green

APRIL 28, 2025

Integrate Your Database With Other Nonprofit Software Integrations allow data to transfer automatically from your nonprofits other fundraising and management platforms to its CRM, saving your team time and reducing the risk of errors that come with manual entry. Happy fundraising!

Management 175

Management Ethics Education Education 175

Candid

OCTOBER 16, 2024

Based on my experience, here are three of the most common mistakes nonprofits make, along with what they should be doing instead: Fundraising mistake #1. By themselves, social media appeals, fundraising letters, and other mass marketing efforts offer low conversion rates and contribute to message fatigue and information overload.

Fundraising 98

Fundraising Fundraising Governance Nonprofits 98

NonProfit Leadership Alliance

JUNE 18, 2025

Instead, nonprofits must focus on how to make their emails stand out and provide clear value to the recipient. This targeted approach demonstrates that the organization values each supporter’s specific engagement. Using SMS Marketing Software as a Complement Email alone is no longer enough to guarantee engagement.

Participation and motivation 130

Participation and motivation Nonprofit Leadership Nonprofits Leadership 130

Nonprofit Marketing Guide

MAY 8, 2024

Working in nonprofit marketing and communication teaches us many things, but perhaps most importantly, that we’re all in this together. We strive to advance our missions with limited budgets and manpower, juggling multiple priorities and often battling misconceptions about the value of good marketing.

Marketing 223

Marketing Marketing Nonprofits Energy 223

Nonprofit Marketing Guide

APRIL 12, 2023

Video marketing is now more important to nonprofits than ever. And what’s the ROI for busy social impact marketers like ourselves? A few quick stats: Hubspot reported that 83% of video marketers claimed that they had generated leads with the help of video content. And rightly so. That’s certainly not a small number.

Marketing 236

Marketing Marketing Collaborations Values 236

NonProfit PRO

JUNE 16, 2025

hide(); }});--> Equity Decisions Systems, a provider of AI-driven fundraising technology, and Fund Raising Strategies have completed a multi-organization test proving that AI-powered donor analytics increase non-profit donations and campaign efficiency for house campaigns. This comes at a critical time for non-profit fundraising.

Retail 147

Retail Nonprofit governance and management Non-Profits Public and Nonprofit Management 147

Nonprofit Tech for Good

MAY 4, 2025

By Rob Leighton , Executive Director at iMission a full-service digital-first marketing agency working exclusively with nonprofits and social sector organizations. Here are 10 tips for fundraising success: How to Keep Donors Giving 1. Show them they are valued members of your community. Share Your Successful Impact Stories.

Public and Nonprofit Management 76

Public and Nonprofit Management Fundraising Fundraising Values 76

Clairification

MAY 5, 2025

You cant bring top value to your donor survey unless youre specific about what value you want to receive and deliver. Donor surveys are an opportunity for a value-for-value exchange. This is, after all, at the heart of all successful fundraising and marketing. But thats the wrong place to begin.

Values 57

Values Marketing Marketing Fundraising 57

NonProfit Leadership Alliance

APRIL 18, 2025

While many organizations focus on public relations and fundraising strategies, smaller, often overlooked factors can significantly shape how your nonprofit is perceived. Strengthen Internal Accountability Your teamstaff and volunteers alikeshould reflect the values and mission of your organization. Its everything.

Public and Social Policy 130

Public and Social Policy Ethics Public and Nonprofit Management Nonprofit Leadership 130

NonProfit Leadership Alliance

NOVEMBER 15, 2022

There are a number of ways fraternities can approach fundraising projects, but by far one of the most popular strategies is to host a fundraising event. After all, a fundraising event allows brothers to gather together, get to know each other, create memories, and make a difference. . Fundraising Goal. Let’s get started!

Fundraising 246

Fundraising Fundraising Recruitment Activism 246

Bloomerang

OCTOBER 30, 2024

It’s important to recognize that the next generation of donors has arrived with their own set of expectations, values, and perspectives. Their values Millennials and Gen Z’ers often have strong values and adhere to them. They also show a preference for non-traditional banking and online spending processes.

Values 111

Values Finance Marketing Marketing 111

NonProfit Leadership Alliance

JUNE 13, 2023

You’ve got a date and venue booked for your nonprofit’s upcoming fundraising event. Finding sponsors to boost your event’s fundraising power. Read on for tips and strategies for finding and securing sponsors for your best fundraiser yet. They’re a win-win!

Fundraising 246

Fundraising Fundraising Management Nonprofit Leadership 246

NonProfit PRO

JUNE 25, 2025

Through impact data collection, incentive structures, and intelligent matchmaking between donor values and nonprofit outcomes, Daffodil turns good intentions into consistent action. Continue to your page in 15 seconds or skip this ad. addService(googletag.pubads()).setCollapseEmptyDiv(true).setTargeting("pid", setCollapseEmptyDiv(true).setTargeting("pid",

Retail 130

Retail Nonprofit governance and management Public and Nonprofit Management Public and Social Policy 130

NonProfit Leadership Alliance

APRIL 3, 2025

Your fundraisers should strive to make this happen, even when it comes to gaining revenue for major projects. One short-term, low-cost fundraiser is a crowdfunding campaign. However, these fundraisers are also a major commitment for your nonprofit, and you shouldnt host one without understanding why and how these campaigns function.

Construction 130

Construction Public and Nonprofit Management Charitable Organizations Nonprofit Leadership 130

iMarketSmart

MAY 19, 2025

Lets clear something up: fundraising is not the same as sales. In a sales environment, the focus is often on objection handling, urgency, product-market fit. In fundraising, however, the product is a vision. And the market is someones deeply personal set of values, experiences, and life purpose. But fundraisers?

Fundraising 59

Fundraising Fundraising Energy Production 59

Nonprofit Marketing Guide

MARCH 22, 2021

As a result, we here at Nonprofit Marketing Guide have decided to pause our hosting of Tom’s webinars indefinitely. As Kristina and I were working through the Nonprofit Marketing Guide site redesign over the winter, our web developer asked us for our values for the About Us page. Is this pause permanent?

Leadership 358

Leadership Nonprofits Entrepreneurship Values 358

Nonprofit Marketing Guide

JULY 12, 2023

Creating a nonprofit marketing budget is much like growing and tending plants – though kind of in reverse. Your carefully nurtured marketing efforts will yield fruitful results. Plants need oxygen to survive, and marketing needs funds to thrive. Creating the marketing budget What will you need?

Marketing 189

Marketing Marketing Finance Advertising 189

Ann Green

NOVEMBER 26, 2024

To build capacity, you not only need to fundraise efficiently but also track and allocate funds to sustain your organization’s operations as it grows. When shopping for this type of software, remember that most of the top accounting solutions on the market are designed for for-profit businesses. Store reserve funds in sweep accounts.

Nonprofit governance and management 148

Nonprofit governance and management Finance Nonprofit Finance Nonprofits 148

Nonprofit Marketing Guide

DECEMBER 7, 2021

All of the software programs you use to do your marketing and communications (and fundraising too) are called your martech or your marketing stack. It’s a great idea to review your marketing stack annually to make sure you are. Here are a few scenarios we are familiar with at Nonprofit Marketing Guide.

Marketing 176

Marketing Marketing Management Values 176

The Charity CFO

APRIL 20, 2025

The Nonprofit Guide to Smart Digital Marketing If you’re a nonprofit leader feeling overwhelmed by digital marketingor unsure if your website is even helping you anymorethis episode of A Modern Nonprofit Podcast is for you. Your story isnt just a mission statement or a values page. But Lou says that era is fading fast.

Marketing 71

Marketing Marketing Finance Nonprofit Finance 71

Candid

MARCH 26, 2025

For most people working in nonprofit development, fundraiser is a role theyve evolved intoas a part of their job as a nonprofit leader, or because they discovered they were good at raising money. No matter how much financial planning or nonprofit management training you receive, some things about fundraising have to be learned the hard way.

Fundraising 59

Fundraising Fundraising Collaborations Values 59

Nonprofit Tech for Good

APRIL 13, 2025

By Greg Fine a marketing consultant who leverages 30 years of for-profit marketing and advertising experience to help nonprofits create larger-than-life giving campaigns and marketing that connect. At face value, AI appears to be a gift from the fund development and marketing gods. Both are the same.

Non-Profits 93

Non-Profits Nonprofit Administration and Development Ethics Advertising 93

Fundraising Coach

JUNE 20, 2025

Search engine optimization (SEO)—the process of improving your site so it ranks higher in search engine results—is foundational to nonprofit website marketing. With smart use of social media, you can connect with current supporters’ networks of friends and family members who likely share similar values. Linking directly to key pages.

Marketing 52

Marketing Marketing Nonprofits Education 52

NonProfit PRO

JUNE 12, 2025

Continue to your page in 15 seconds or skip this ad. window.dfp_npp_interstitial = googletag.defineSlot("/124057991/npp_interstitial", [[640,480]], "napco-ad-npp_interstitial").addService(googletag.pubads()).setCollapseEmptyDiv(true).setTargeting("ic", addService(googletag.pubads()).setCollapseEmptyDiv(true).setTargeting("ic", rail-container).hide();

Nonprofit governance and management 130

Nonprofit governance and management Retail Public and Nonprofit Management Public and Social Policy 130

iMarketSmart

NOVEMBER 6, 2024

Low-Dollar vs. Major Gifts Fundraising – Strategy Over Amounts In the nonprofit world, leaders, board members, and staff are faced with a unique balancing act. While low-dollar fundraising focuses on broad, transactional outreach, major gifts fundraising takes a relationship-first approach, centered around deeper, more meaningful connections.

Participation and motivation 59

Participation and motivation Fundraising Fundraising Collaborations 59

Nonprofit Tech for Good

NOVEMBER 10, 2024

By Sarah Suarez , Founder and Social Media Strategist for The Social Puzzle – a boutique social media marketing agency which solely focuses on nonprofits so they can concentrate on what really matters, their mission. After fundraising or community events, communicate results clearly. Support similar organizations.

Participation and motivation 130

Participation and motivation Collaborations Nonprofits Activism 130