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3 Big Reasons Why An ‘Ask’ Is Mostly About Your Donor’s Hero Story (Not Your Organization’s)

iMarketSmart

A key part of a fundraising story is the ask. A good fundraising story needs a compelling ask. He writes, “When an Inciting Incident occurs, it must be a dynamic, fully developed event, not something static or vague. The fundraising ask matches the inciting incident. In fundraising story, the ask is an inciting incident.

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Why you must deliver value in fundraising, not just take the money and run

iMarketSmart

The noble dream Small nonprofits have needs. And besides, the struggling nonprofit is doing good things; it deserves a big gift. The crass reality This administrator-hero story feels noble. Back to fundraising So, why hasn’t that small nonprofit received its million-dollar gift? Often, it’s obvious. But it’s fine.

Values 89
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Why you must deliver value in fundraising, not just take the money and run

iMarketSmart

The noble dream Small nonprofits have needs. And besides, the struggling nonprofit is doing good things; it deserves a big gift. The crass reality This administrator-hero story feels noble. Back to fundraising So, why hasn’t that small nonprofit received its million-dollar gift? Often, it’s obvious. But it’s fine.

Values 52