3 Big Reasons Why An ‘Ask’ Is Mostly About Your Donor’s Hero Story (Not Your Organization’s)
iMarketSmart
JUNE 20, 2022
These establish motivation from the main character’s original identity. A key part of a fundraising story is the ask. A key part of a fundraising story is the ask. A good fundraising story needs a compelling ask. Without this, even a catastrophic threat won’t motivate action. This includes: Backstory and setting.
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