Dr. James explains why the feeling “People like me make gifts like this” is so powerful in major gifts fundraising
iMarketSmart
JULY 17, 2023
It’s a powerful fundraising message. Adding this phrase, “Did you know that other participants gave £5 and they said that participants such as yourself should give £5?”[27] Again, the social norm pushed giving towards two points: Giving at the norm or not giving at all. If Sara was “like me,” her example was powerful.
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