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10 Marketing Realities Nonprofits Need to Accept to Succeed

Kivi's Nonprofit Communications Blog

As you may know, I am in the middle of writing the full-length, printed book version of Nonprofit Marketing Guide, to be published in Spring 2010 by Jossey-Bass. Here is the my list of 10 marketing realities for nonprofits, with abridged commentary. Neither is communications or public relations.

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Linking Our Fights to Win: On Combatting Elite Capture

NonProfit Quarterly

KA: How does elite capture function in industries that aren’t organized directly around profit—specifically, the civil sector of nonprofit organizations, philanthropies, social services, etc.? That means I am astronomically more likely to, say, be invited to interview with Nonprofit Quarterly. Do anything besides that.