Dr. James explains why the feeling “People like me make gifts like this” is so powerful in major gifts fundraising
iMarketSmart
JULY 17, 2023
One experiment in a law firm found a dramatic result. Adding this phrase, “Did you know that other participants gave £5 and they said that participants such as yourself should give £5?”[27] Using donor images in marketing complex charitable financial planning instruments: An experimental test with charitable gift annuities.
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