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Dr. James explains why the feeling “People like me make gifts like this” is so powerful in major gifts fundraising

iMarketSmart

JULY 17, 2023

One experiment in a law firm found a dramatic result. It [proposes] a new mechanism of decision making in charitable giving through an important psychological construct: similarity.”[23] Experimental results: … make gifts like this A socially relevant example creates a social norm.[24] Fordham, & G. Adler (Eds.),

Psychology

Psychology Altruism and Helping Public and Nonprofit Management Fundraising

How Enhancing a Donor’s Moral Identity Can Advance their Donor Hero Story

iMarketSmart

JULY 24, 2023

More precisely, it’s a pro-social code.[3] 3] Pro-social actions benefit the group. It can support a shared pro-social code.[4] Thus, costly punishment can be a form of pro-social action.[5] Antisocial behaviors are defined as actions that contradict social norms, laws, and rules.”

Psychology

Psychology Public and Social Policy Altruism and Helping Values

Webinars

How To Cultivate Community Affinity Throughout The Generosity Journey

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Nonprofit Leadership Zone

Dr. James explains why the feeling “People like me make gifts like this” is so powerful in major gifts fundraising

How Enhancing a Donor’s Moral Identity Can Advance their Donor Hero Story

Webinars

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