Dr. James explains why the feeling “People like me make gifts like this” is so powerful in major gifts fundraising
iMarketSmart
JULY 17, 2023
One experiment in a law firm found a dramatic result. Adding this phrase, “Did you know that other participants gave £5 and they said that participants such as yourself should give £5?”[27] VOLUNTAS: International Journal of Voluntary and Nonprofit Organizations, 27 (2), 998-1011. [11] 27] had offsetting effects.
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