Dr. James explains why the feeling “People like me make gifts like this” is so powerful in major gifts fundraising
iMarketSmart
JULY 17, 2023
Givers benefit from their enhanced public reputation. Givers get no benefit from their public reputation. One experiment in a law firm found a dramatic result. One experiment used a public radio station pledge drive.[12] Again, the social norm pushed giving towards two points: Giving at the norm or not giving at all.
Let's personalize your content