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Why you must deliver value in fundraising, not just take the money and run

iMarketSmart

Participants each get money. They are motivational. It actually reduces the charitable behavior.[23] 24] When giving appears motivated by benefits, it loses its value as a signal. Public recognition motivates charitable giving in experiments.); Behavioral and Brain Sciences, 12 , 683-739.; One setup is this.

Values 89
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Why you must deliver value in fundraising, not just take the money and run

iMarketSmart

Participants each get money. They are motivational. It actually reduces the charitable behavior.[23] 24] When giving appears motivated by benefits, it loses its value as a signal. Public recognition motivates charitable giving in experiments.); Behavioral and Brain Sciences, 12 , 683-739.; One setup is this.

Values 52
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Giving vs. Sharing: The Power of Community in Major Gifts Fundraising

iMarketSmart

The letters referenced family upbringing as the source motivating generosity. This worked even when participants were randomly assigned and anonymous. Behavioral and Brain Sciences, 12 , 683-739; Chen, X. Organizational Behavior and Human Decision Processes, 66 , 192-202; Dawes, R. Nature, 437 (7063), 1291-1298. [9]