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Using Research to Raise More Money

Kivi's Nonprofit Communications Blog

Research conducted on effective marketing tactics and donor psychology are extremely beneficial to crafting communications that engage donors. You can search broadly for something like “fundraising,” “nonprofit marketing,” or, “nonprofit donor motivation” and see what comes up.

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I Hate The Way We Fail New Fundraisers

The Agitator

The market for something to believe in…. …is You should meet some lesser-known giants from the history of voluntary action too – Emmeline Pankhurst and Emmeline Pethick-Lawrence , Dr Thomas Barnardo , William Quarrier, Peter Benenson, Cecil Jackson Cole, Eglantyne Jebb. David Ogilvy (paraphrased). is infinite.’.