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Using Research to Raise More Money

Kivi's Nonprofit Communications Blog

Research conducted on effective marketing tactics and donor psychology are extremely beneficial to crafting communications that engage donors. Academia also has researchers with an interest in the nonprofit sector. But there is a science behind doing this well. These are helpful, but only part of what is available.

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I Hate The Way We Fail New Fundraisers

The Agitator

More and more nonprofits (47% more in the past decade) are in need of “fundraisers”. If I had my way everyone would serve a three-year apprenticeship with an experienced fundraiser before being turned loose on a nonprofit. The market for something to believe in…. …is Of course, there is no ready answer. , is infinite.’.