The Agitator

OCTOBER 23, 2012

Overall donor attrition in 2010 was 59% — that is, 59% of 2009 donors did not give again to participating nonprofits in 2010. Last year new donor retention was only 27%! Jay’s eTapestry system hit the market 15 years ago as one of the first of the online systems. Retention tools. You can see the press release here.

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The Agitator

AUGUST 26, 2013

Don''t Miss these Posts donor retention DonorVoice fundraising loyalty marketing metrics nonprofit management premium'

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The Agitator

OCTOBER 14, 2013

Yesterday I complained … only ONE retention superstar had responded from our Agitator audience — Colorado Public Radio. Jonathon Grapsas at Flat Earth Direct in Australia has been working on retention amongst clients who do much of their donor acquisition via face-to-face solicitation. Average year.

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The Agitator

APRIL 12, 2012

Tom’s post yesterday, Nonprofits and the Customer Experience not only warrants reading a second time, but I also feel compelled to pile on some more emphasis and detail because it goes right to the heart of retention and donor value. Here’s why I think this is so important. Donor Service centers (inbound calls and email response).

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The Agitator

JUNE 23, 2011

That’s not the first time The Agitator has focused on donor retention as a top priority. But those results convinced Roger and me that we couldn’t hammer away at the retention issue enough. We fundraisers aren’t the only ones to give priority to retention. and the U.K.

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The Agitator

SEPTEMBER 12, 2012

The Agitator is gratified by this report from Fundraising Success indicating that retention mailings have grown by 16% from 2010 to 2011. Check our postings under 'donor retention'.]. As Ethan Boldt observes: “…fundraisers are putting more emphasis on keeping the donors they have on their rolls.” ” Hallelujah!

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The Agitator

APRIL 9, 2012

The Agitator is rather passionate on the subject of donor retention. So we were gratified to see this article — Keep ‘em Comin’ Back — from the Center for Media Research discussing an Acxiom/Loyalty 360 study of customer retention in the commercial space. Just 'Search' that term on our website!].

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The Agitator

APRIL 13, 2014

Debbi Barber at Grizzard, in a post last week titled One Simple Way to Improve Retention , hit the nail on the head. She recommended one improvement that would unfailingly yield higher lifetime value from any nonprofit’s donors.

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The Agitator

OCTOBER 2, 2011

At first glance, this article from the McKinsey Quarterly — We’re all marketers now — might seem too ‘foreign’ to the experience of nonprofits and fundraisers to bother with. Digital engagement yields customer data by the terabytes per day for some marketers. But I urge you to read it.

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NonProfit Leadership Alliance

JANUARY 10, 2025

While your team might have the right nonprofit management skills , they can only do so much on their own. Your tools are the foundation of your nonprofits operations. Integrations allow seamless connectivity with other tools, like email marketing platforms, for streamlined workflows and unified operations.

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The Agitator

OCTOBER 2, 2011

At first glance, this article from the McKinsey Quarterly — We’re all marketers now — might seem too ‘foreign’ to the experience of nonprofits and fundraisers to bother with. Digital engagement yields customer data by the terabytes per day for some marketers. But I urge you to read it.

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The Agitator

JANUARY 12, 2014

— donor retention. Seems to me there is significant similarity between the management mindset of some of the Big Box stores and burger chains and many nonprofits. Don''t Miss these Posts donor retention fundraising marketing metrics nonprofit management research premium' Let me explain.

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The Agitator

JUNE 16, 2016

Chapter 9 of my book, Retention Fundraising: the art and science of keeping your donors for life, focuses on ‘Barriers to Retention’ The top two barriers? The real killers? #1: 1: Silos and #2: False Attribution. Those who work in organizations with more than one department are familiar with silos.

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The Agitator

FEBRUARY 13, 2014

He preaches a lot about retention and how monthly giving programs relate to it. direct marketing Don''t Miss these Posts donor retention fundraising legacy marketing loyalty nonprofit management planned giving telemarketing You Deserve a Raise premium' Of course, that’s because if you can communicate with someone.

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The Agitator

MARCH 19, 2010

Tags: Don't Miss these Posts charities donor retention fundraising legacy marketing loyalty nonprofit management nonprofits planned giving.

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The Agitator

AUGUST 30, 2010

I follow the articles of Kendall Allen, a marketing and digital media consultant who writes occasionally in Online Spin. In her latest article , she comments on some issues that drive commercial marketers nuts, and probably a lot of nonprofit marketers and fundraisers as well. Her four areas?

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The Agitator

SEPTEMBER 28, 2010

Both First Year and multi-year retention rates declined in the first half of 2010, although per-donor revenue rates finally rose again in the first half of 2010 after a decline that lasted throughout 2009. decline in retention rates) and the health sector with a 7.2% decline in retention.

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The Agitator

OCTOBER 8, 2013

Once again … the nonprofit world has painfully proven Aldous Huxley’s maxim that “facts do not cease to exist simply because they are ignored.” Once again … for the 7th year in a row the Donor Retention Rate among 2,840 American nonprofits surveyed has again dropped.

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The Agitator

JANUARY 8, 2014

Don''t Miss these Posts donor retention DonorTrends fundraising marketing metrics nonprofit management nonprofits premium' Here are my candidates for a basic set of 2013 KPIs every fundraiser needs. Lifetime Value of Your Donors. You’ll need this fundamental and.

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The Agitator

APRIL 18, 2011

We asked one question: “What percentage of your nonprofit’s 1st time donors make a second gift?&# [Folks at agencies and consultants were asked to indicate an average over the clients they've typically served.]. Nothing fancy about last week’s Agitator survey. Here are the results … 31% — Less than 30%.

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The Agitator

MAY 14, 2014

Building on Drayton Bird’s blog, Five shocking lessons from a lifetime in marketing , Jeff Brooks added some fundraising spin of his own with 5 things you wish you already knew. Jeff inspired me to think more specifically about basic marketing mistakes fundraisers make. But I’m being.

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Anedot

MAY 1, 2025

This position will oversee all operations while spearheading and supporting fundraising, donor retention, annual campaigns, capital campaigns, major gifts and financial operations. Qualifications: Bachelors degree (in nonprofit management, business administration, or a related field, preferred but not required).

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The Agitator

JANUARY 5, 2014

Don''t Miss these Posts donor retention DonorVoice fundraising marketing metrics nonprofit management premium' What innovations will be required to get the results you want? Will you be looking to maximize net income this.

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The Agitator

MARCH 6, 2014

communications direct mail direct marketing Don''t Miss these Posts donor retention fundraising nonprofit management online fundraising research telemarketing You Deserve a Raise premium'

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The Agitator

FEBRUARY 11, 2013

And he did just that at the Direct Marketing Association’s Washington Conference last week in a fact-packed session on Acquisition and Retention Trends. Yet year after year that’s exactly what’s happening in donor acquisition and retention. EMPHASIZE DONOR RETENTION OVER ACQUISITION. What’s your experience with retention?

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Affnetz

APRIL 23, 2024

Nonprofit Donor Management Software | Top 10 Premium Solutions / By Bala Guntipalli Introduction: Buying nonprofit donor management software can be tough, but this blog helps you understand the criteria and sort through the top players in the market.

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The Agitator

JANUARY 13, 2014

Acquisition Don''t Miss these Posts donor retention fundraising marketing metrics nonprofit management premium' How did you come up with that number? Here are some possibilities … 1. You got the message. Your CEO was looking for.

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NonProfit Leadership Alliance

MAY 27, 2024

As a dedicated nonprofit professional, you understand the critical role of continuous learning in the field. The nonprofit sector is dynamic, shaped by technological advancements, ever-evolving trends, and shifts in marketing and public relations strategies. This is where nonprofit professional development comes in.

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The Agitator

MARCH 13, 2013

Here’s a classic marketing question: When do I imitate versus when do I innovate? Or as Tom says: Retention. If your brand has really lost its way, and you as a marketer have the insight and clout to force that issue to the table, by all means, go for it!]. Lazy cultivation. [Or The exception?

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Affnetz

MARCH 14, 2024

However, as the landscape evolves and the costs of adapting general-purpose CRMs to meet nonprofit needs grow, nonprofits are discovering the value of specialized tools designed specifically for their sector, out of the box. Looking for a Salesforce CRM alternative tailored to nonprofits? You’ve come to the right place.

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The Agitator

DECEMBER 11, 2012

Rather than look at the real reasons for the now 6-year decline in acquisition and retention rates, and the generally declining number of donors in the pool supporting nonprofits, too many fundraisers ignore the long-term trends in favor of short-term excuses. Retention, Retention, and Retention. ?None

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MNA Association

MAY 19, 2025

Instead, smaller pre-recorded sessions released in early September and available through the end of 2025 will allow teams to learn together in digestible chunks when they need it most, enhancing retention and learning transfer. Please list 3-5 objectives) What track does this session fit into?

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Nonprofit Marketing Guide

MAY 18, 2018

Time to wind down the week with the best articles, posts, tips, and more from around the world of marketing and fundraising. Try these 7 Nonprofit Management Tips To Advance Your Career. John Haydon shares 3 Savvy Strategies for Effective Donor Retention. The Bombay Club. New Orleans, LA. Happy Friday, friends!

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The Agitator

AUGUST 4, 2010

Tags: Don't Miss these Posts charities communications direct mail direct marketing donor retention fundraising loyalty nonprofit management nonprofits online fundraising social networking.

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The Agitator

JULY 15, 2010

According to Nick Allen, chief strategy officer of DonorDigital , who provided guest analysis of the new Index “the data shows that it is important for nonprofits to invest in building their online fundraising program because it can grow much faster than their mail/phone program, even in a poor economy.”He Good news indeed. Just click here.

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The Agitator

MARCH 4, 2014

database marketing demographic trends direct marketing Don''t Miss these Posts donor retention fundraising nonprofit management premium' Here’s a guy who knows just how much donor details matter. “A A thought on cleaning data: one of the emerging issues.

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The Agitator

APRIL 23, 2013

Plus, the decision was made at the time when response rates, average gifts and retention were at an all-time high. I really have to applaud the thoughtful, gutsy top managers at ACS who are making this high risk, exposed-to-the-public experiment. What are you doing to challenge the same-old same-old?

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