Affnetz

APRIL 30, 2024

How to Calculate Donor Retention Rate? / By Bala Guntipalli Introduction: When it comes to nonprofit fundraising, it’s not just about getting new donors. One important question in this process is: How do we calculate donor retention rate? This metric holds the key to sustainable growth and impact for nonprofits.

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Nonprofit Tech for Good

MARCH 24, 2025

Donor retention can feel like a never-ending cycle. But some nonprofits have cracked the codenot by chasing endless new donors, but by inspiring loyalty in those they’ve already reached. 1) Prioritize effortless givingyour donors already do (Surprising because nonprofits underestimate the role of convenience in donor retention.)

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NonProfit Leadership Alliance

JULY 10, 2023

Written by: Michael Ash, Ma, CNP, PCM, PMP Reading Time: 5 minutes In the wake of the COVID-19 pandemic, nonprofit organizations face unprecedented challenges, from transitioning to remote work models to addressing economic hardships, new challenges in fundraising, and community struggles.

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Retention Psychology Public and Nonprofit Management Nonprofit Leadership 245

Bloomerang

DECEMBER 12, 2024

Email marketing for nonprofits is a powerful tool that can do much more for your brand than just raising awareness. Investing in strategic email marketing can amplify your fundraising return on investment (ROI), engage supporters personally, and rally even more people to champion your mission.

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Marketing Marketing Retention Nonprofits 94

NonProfit Hub

FEBRUARY 27, 2025

5 Effective Donor Retention Strategies for Small Nonprofits Its tempting for small nonprofits to focus heavily on donor acquisition. After all, the more donors who give, the more funds you get, and the larger your nonprofit becomes. Therefore, your nonprofit must first master the art of effective donor retention.

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Retention Nonprofits Volunteerism Volunteerism 66

NonProfit PRO

JANUARY 20, 2023

Start your new year off right with this essential resource for 2023 success!

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NonProfit PRO

JANUARY 27, 2023

Start your new year off right with this essential resource for 2023 success!

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Ann Green

JUNE 30, 2025

Many nonprofits raise the most money from individual giving. Summer is usually a less busy time for nonprofits. Start or enhance your monthly giving program Monthly giving is doable for all sizes of nonprofit organizations, even small ones. It’s a great way to raise more money, as well as your donor retention rate.

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NonProfit PRO

JUNE 11, 2025

More than 500 local nonprofits will be selected to receive grants up to $10,000. “At Sprouts, our purpose is to help people live and eat better, and we’re proud to support the incredible work of local nonprofits who are doing just that,” said Jack Sinclair, chief executive officer of Sprouts Farmers Market.

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Health Foundations Retail Nonprofit governance and management 165

NonProfit PRO

JULY 3, 2025

hide(); }});--> ProSpeak July 3, 2025 5 Reasons Many Nonprofits Fail to Reach Their Highest Potential Credit: Getty Images by Maskot By Dennis C. hide(); }});--> ProSpeak July 3, 2025 5 Reasons Many Nonprofits Fail to Reach Their Highest Potential Credit: Getty Images by Maskot By Dennis C. addService(googletag.pubads()).setCollapseEmptyDiv(true).setTargeting("ic",

Nonprofit governance and management 165

Nonprofit governance and management Retail Public and Nonprofit Management Leadership 165

The Charity CFO

DECEMBER 30, 2024

In a recent episode of A Modern Nonprofit Podcast, host Tosha Anderson sat down with Greg Miller, President and CEO of Penn-Mar Human Services, to discuss the critical issues of recruitment, retention, and strategic partnerships in the nonprofit sector.

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Recruitment Retention Nonprofit governance and management Non-Profit Management 52

Ann Green

FEBRUARY 11, 2025

Diverse revenue streams provide a sustainable financial foundation for nonprofits. Explore revenue streams your nonprofit should pursue in this guide. This is a great way for nonprofits of all sizes to bring in a steady stream of revenue. Its important for you to diversify your revenue sources. The good news?

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Nonprofits Environmental Charitable Contribution Volunteerism 166

Selfish Giving

MARCH 5, 2025

A great partnership newsletter makes retention easier and acquisition smarterand thats a winning formula. At the time, I led a cause marketing team and on a whim started a blog to engage partners and prospects. Marketing Your Cause 1. My friend Ephraim Gopin is raising a red flag for nonprofits - because donors dont trust you.

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Marketing Marketing Values Foundations 147

NonProfit PRO

JUNE 23, 2025

hide(); }});--> Nonprofit Finance Fund (NFF) has released the results of a survey of the nonprofits that drive social and economic well-being in neighborhoods across the country. The survey reveals worrying financial trends, and many nonprofit leaders voiced acute concerns. Continue to your page in 15 seconds or skip this ad.

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Nonprofit governance and management Retail Public and Nonprofit Management Public and Social Policy 147

Nonprofit Tech for Good

JUNE 14, 2025

Nonprofit fundraising serves as the lifeblood of organizations dedicated to creating positive change. Strategic fundraising tactics create huge potential for nonprofits to make even more of a difference where it counts. million annually could see that grow to over $5 million through a modest retention boost alone.

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Affnetz

JUNE 9, 2025

Introduction: Donor management is the cornerstone of success for any nonprofit organization, and for small nonprofits, efficient management of donor relationships can make all the difference in achieving their missions. In this guide, we’ll dive into the world of donor management software for small nonprofits.

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Nonprofit Tech for Good

NOVEMBER 7, 2024

The 2024 Certificate in Digital Marketing & Fundraising program covers the fundamentals of website and email marketing, online fundraising, and social media for nonprofits. There are no refunds. To earn and claim your certificate: View all three webinars (6 hours of training).

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NonProfit PRO

JULY 2, 2025

hide(); }});--> Neon One introduced Neon Launch, a new addition to the companys nonprofit operating platform. hide(); }});--> Neon One introduced Neon Launch, a new addition to the companys nonprofit operating platform. hide(); }});--> Neon One introduced Neon Launch, a new addition to the companys nonprofit operating platform.

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Retail Nonprofit governance and management Public and Nonprofit Management Public and Social Policy 130

Candid

JANUARY 23, 2025

Nonprofits thrive or fail based largely on the success of their fundraising efforts, but fundraising alone cannot ensure sustainability. Research shows the impact of prioritizing grassroots engagement and localized impact on nonprofit sustainability. Increased visibility and credibility A connected community amplifies your voice.

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Fundraising Fundraising Homelessness Retention 102

Nonprofit Marketing Guide

MARCH 12, 2021

Are you ready for the most helpful articles, posts, tips, and more from around the world of nonprofit marketing and fundraising? This week we have donor retention emails, how to write like Hemingway, a guide to Google Grants, and more. If you are losing donors, Classy has 13 Donor Retention Email Templates for download.

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Communication Retention Nonprofits Marketing 281

NonProfit PRO

JUNE 16, 2025

The study, conducted across eight nonprofits, used Donor IQ’s behavior-based AI to predict donor giving patterns and optimize fundraising strategy. According to GivingTuesday’s latest report, new donor retention rates have declined for the fifth consecutive year, with only 19.4% addService(googletag.pubads()).setCollapseEmptyDiv(true).setTargeting("ic",

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Retail Nonprofit governance and management Non-Profits Public and Nonprofit Management 147

NonProfit Leadership Alliance

AUGUST 28, 2024

It’s up to your association to harness this momentum by not only reaching out to potential new members but also creating marketing materials that keep your existing members engaged. Behind any great marketing strategy is an effective plan. Marketing data. Determine foundational details. Choose communication channels.

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Nonprofit Tech for Good

MAY 7, 2025

The 2025 Certificate in Digital Marketing & Fundraising program covers the fundamentals of website and email marketing, online fundraising, and social media for nonprofits. There are no refunds. To earn and claim your certificate: View all three webinars (6 hours of training).

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Marketing Marketing Fundraising Fundraising 80

Nonprofit Marketing Guide

MAY 7, 2021

join me for the most helpful articles, posts, tips, and more from around the world of nonprofit marketing and fundraising. It’s time for Mixed Links… NonprofitPro shares 5 Unethical Social Media Practices All Nonprofits Should Avoid. Try these 4 Mental Models to Help You Tackle Tough Content Marketing Questions.

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NonProfit PRO

JUNE 12, 2025

hide(); }});--> eGain, an AI knowledge platform for business, announces a special offer of its eGain AI Agent solution for nonprofit organizations, state and local government bodies, and educational institutions in the US. Source: eGain The preceding press release was provided by a company unaffiliated with NonProfit PRO.

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Nonprofit governance and management Retail Public and Nonprofit Management Public and Social Policy 130

NonProfit Quarterly

DECEMBER 2, 2024

Image credit: Tim Marshall on Unsplash Born as a small, local fundraising effort, GivingTuesday has grown in just over a decade into a global movement of generosity—and a cornerstone of fundraising for countless nonprofits here in the United States and abroad. With all of the noise, does anybody really notice individual nonprofits?”

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Nonprofit Marketing Guide

OCTOBER 27, 2021

While your grandmother may have taught you that sending a thank you letter after receiving a gift is just the polite thing to do, that’s not the only reason nonprofits need to send them. Great communications emphasizing results and gratitude are the key to increasing your donor retention rate. Learn more and register.

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The NonProfit Times

JANUARY 9, 2025

ByJackie Sue Griffin The nonprofit world isnt what it used to be. To thrive during 2025, nonprofits must create workplaces where employees feel connected to the mission and see clear opportunities for growth. Your nonprofits brand isnt just about marketing; its about showing potential hires what makes your organization special.

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Public and Nonprofit Management Culture Recruitment Insurance 98

Bloomerang

FEBRUARY 25, 2025

Connecting with new donors is crucial to growing your nonprofits supporter base and ultimately raising more for your cause. – Source New donors invigorate your nonprofit with a fresh wave of funding and engagement. – Source New donors invigorate your nonprofit with a fresh wave of funding and engagement.

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Nonprofit Organizations Nonprofit Organizations Participation and motivation Public and Nonprofit Management 103

Nonprofit Marketing Guide

DECEMBER 6, 2018

In previous posts, I’ve shared with you the twelve most common nonprofit marketing and communications goals and the twelve most common nonprofit marketing and communications strategies. That said, SMART is not really enough guidance on what a nonprofit communications team should consider an objective.

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Communication Retention Nonprofits Advertising 210

Ann Green

JANUARY 10, 2022

I’m sure your nonprofit continues to face challenges, but since the pandemic started many organizations were able to confront these challenges and make changes to the way they ran their programs and implemented their fundraising and communications. Remember that donor engagement and donor retention should be part of your fundraising plan.

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Retention Nonprofits Communication Finance 215

Nonprofit Marketing Guide

APRIL 12, 2023

According to our 2023 Nonprofit Communications Trends Report , nearly all nonprofits (95%) now create some type of video content. Video marketing is now more important to nonprofits than ever. And what’s the ROI for busy social impact marketers like ourselves? And rightly so.

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Ann Green

APRIL 28, 2025

By Sarah Tedesco Its no secret that effective donor engagement is vital to your nonprofits success. Individual donations make up a large portion of most nonprofits funding, and those donors generally want to feel connected to and appreciated by the organizations they support. Learn more in this guide. Lets dive in!

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Selfish Giving

DECEMBER 18, 2024

As we kick off 2025, Id love to schedule time to explore how we can help you tackle [specific problem your nonprofit can solve] and make this your best year yet. Plan an event around setting social impact goals or sharing important cause marketing trends for the year. DON'T make this about your nonprofit. Marketing Your Cause 1.

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Nonprofit Marketing Guide

APRIL 14, 2023

Let’s look at the most helpful articles, posts, and tips for nonprofit marketers. Try Boosting Your YouTube Views and Retention With Playlists. Enchanting Marketing answers the question What Is Good Writing? Does the nonprofit sector need to rebrand itself? Use YouTube? Lights, Camera, Conversion!

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Marketing Marketing Nonprofits Retention 169

Nonprofit Marketing Guide

FEBRUARY 14, 2023

According to our 2023 Nonprofit Communications Trends Report , two factors seem to help nonprofits retain employees. Way back in our 2017 Nonprofit Communications Trends Report, we found that communications effectiveness increases dramatically when you reach 3 FTE on communications. (You

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Marketing for the Modern Nonprofit

MARCH 19, 2025

Donor retention is more than just a fundraising metricits the key to nonprofit sustainability. Yet, retention rates remain stubbornly low. So why is your world-changing organization called a “nonprofit”? What if we named things for what they’re not? We’d give teachers non-apples and fly non-cars.

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