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Using Research to Raise More Money

Kivi's Nonprofit Communications Blog

Research conducted on effective marketing tactics and donor psychology are extremely beneficial to crafting communications that engage donors. You can search broadly for something like “fundraising,” “nonprofit marketing,” or, “nonprofit donor motivation” and see what comes up. But there is a science behind doing this well.

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I Hate The Way We Fail New Fundraisers

The Agitator

The market for something to believe in…. …is And storytelling is brilliant for doing that.’ Ken Burnett, from Advancing Philanthropy , 2016. The best of fundraising direct mai l. • Great fundraising writers. • Treasures of legacy marketing. • A selection of fantastic events from around the world. • SOFII’s most read articles.