Nonprofit Marketing Guide

SEPTEMBER 7, 2016

In today’s post,we dive into the Individual Donor Benchmark Report by Third Space Studio and focus on donor retention numbers. This year’s report also dug into one of the most important data points for individual donor fundraising – your retention rate. Key Takeaways for Greater Retention. Heather Yandow.

Retention 157

Retention Recruitment Universities Management 157

Top Nonprofits

MARCH 26, 2025

In this guide, well explore top tips for recruiting a robust volunteer community, as well as suggestions to help you manage and retain your volunteers. Most businesses know that its easier to retain existing customers than to attract new ones, and the same logic applies to recruiting volunteers. Lets get started!

Recruitment 52

Recruitment Public and Nonprofit Management Education Education 52

The NonProfit Times

JANUARY 9, 2025

Your nonprofits brand isnt just about marketing; its about showing potential hires what makes your organization special. Leveraging Technology For Recruitment and Retention Technology can simplify hiring and keep teams connected. Crafting a Compelling Employer Brand People want to work where they know theyll make a difference.

Public and Nonprofit Management 98

Public and Nonprofit Management Culture Recruitment Insurance 98

NonProfit Leadership Alliance

JULY 4, 2023

Recruiting top talent is crucial for any nonprofit organization, and your website is often the first point of contact between potential candidates and your organization. However, many nonprofits struggle to use their website effectively for recruitment. Marketing is often operated independently from HR departments.

Recruitment 130

Recruitment Culture Values Nonprofits 130

NonProfit Quarterly

NOVEMBER 20, 2024

We spent a year working with a US workforce board to launch its own regional hourly labor market as an alternative to Silicon Valley’s apps. Market pressures to drive down labor costs led to reports of pay cuts from gig workers on many platforms, including Shipt , Lyft, Uber , DoorDash, Instacart , Amazon Flex , and TaskRabbit.

Nonprofit governance and management 116

Nonprofit governance and management Public and Nonprofit Management Governance Recruitment 116

Marketing for the Modern Nonprofit

MARCH 19, 2025

Donor retention is more than just a fundraising metricits the key to nonprofit sustainability. Yet, retention rates remain stubbornly low. And the more you raise, recruit, and retain, the more good you can do. We’d give teachers non-apples and fly non-cars. Ridiculous, right? Truth is you’re for -purpose.

Retention 52

Retention Recruitment Technology Marketing 52

Nonprofit Tech for Good

JUNE 27, 2025

Manager of Brand Marketing at Bloomerang – the unified giving platform for nonprofits designed to deliver deeper insights for more targeted outreach, stronger relationships, and greater impact. Sharing their stories allows potential recruits to see the tangible rewards of volunteering. By Melaina Chromy , Sr.

Marketing 52

Marketing Marketing Recruitment Participation and motivation 52

Nonprofit Marketing Guide

APRIL 12, 2023

Video marketing is now more important to nonprofits than ever. And what’s the ROI for busy social impact marketers like ourselves? A few quick stats: Hubspot reported that 83% of video marketers claimed that they had generated leads with the help of video content. And rightly so. That’s certainly not a small number.

Marketing 236

Marketing Marketing Collaborations Values 236

NonProfit Leadership Alliance

MAY 10, 2023

From designing an effective marketing strategy and securing sponsors to coordinating details like venues, catering, and entertainment, there are dozens of tasks that need to be completed before the day of a big event. Actively market event volunteering opportunities. Tell a story that your volunteers can connect with.

Recruitment 246

Recruitment Nonprofits Management Activism 246

Marketing for the Modern Nonprofit

APRIL 28, 2025

As any nonprofit professional knows, implementing a thorough marketing strategy takes work. By automating entire marketing journeys, you can save time while ensuring your messages reach the right audiences at the right times. For instance, say youre creating a marketing campaign aimed at turning recurring volunteers into donors.

Marketing 59

Marketing Marketing Retention Recruitment 59

Nonprofit Marketing Guide

MARCH 13, 2024

I recently had a chat about the return on investment (ROI) on publicity spending with a senior marketing team member. But at a time when most of our HR teams are knee-deep in the struggle to recruit and retain talent, we’ve got to remember that our marketing efforts are also a powerful tool for employer branding and staff engagement.

Recruitment 219

Recruitment Retention Culture Communication 219

NonProfit Leadership Alliance

JUNE 5, 2024

About the Author: Michael Ash is a seasoned marketing and nonprofit professional with over 15 years of experience. He completed his DBA in Organizational Leadership and Development researching Appalachian nonprofits, psychological contracts, and retention.

Public and Nonprofit Management 246

Public and Nonprofit Management Collaborations Culture Leadership 246

Marketing for the Modern Nonprofit

MARCH 6, 2025

With the right benefits and marketing strategies in place, you can cultivate a tight-knit community of familiar faces who will be the first to sign up for your events, participate in your fundraising initiatives, and speak out on behalf of your cause. One powerful tactic to consider is recruiting member ambassadors.

Recruitment 59

Recruitment Retention Values Energy 59

Marketing for the Modern Nonprofit

FEBRUARY 5, 2025

As we enter a new year, your nonprofit is likely in the thick of goal-setting for fundraising, marketing , and more. However, achieving goals like increasing your capacity or improving team effectiveness is only possible with talented employees and the best way to source the most ideal additions to your team is through recruitment.

Recruitment 80

Recruitment Marketing Marketing Management 80

NonProfit Leadership Center

JUNE 17, 2024

Effective Strategies for Attracting Nonprofit Professionals Mission-Driven Recruitment A great starting point to attract top talent is to ensure your organizational messaging clearly articulates your mission. This should be both an internal and external component of your content marketing strategy.

Retention 215

Retention Culture Nonprofit Leadership Leadership 215

Nonprofit Marketing Guide

NOVEMBER 5, 2015

We all know why nonprofits want monthly donors — fantastic ROI, high retention rates and higher lifetime value. You must recruit donors. Some orgs like setting a public goal of the number of new sustainers they would like to recruit in a campaign. Photo Credit: https://flic.kr/p/aVmeYp. So, how do we get them? First, the basics.

Recruitment 224

Recruitment Retention Values Nonprofits 224

Selfish Giving

FEBRUARY 5, 2017

Sometimes those business people are asked to partner with your organization through cause marketing—thus creating a win-win-win for the not-for-profit, the business, and the community. Probably the most pressing issues are revenue generation, financial stability, innovation implementation, and staff recruitment and retention.

Marketing 133

Marketing Marketing Culture Recruitment 133

The Volunteer Hub

MARCH 7, 2022

With the value of a volunteer hour approaching $29 in 2022, now is the time to focus on retention and better utilize your existing volunteer contacts. Simply put, to reduce turnover and increase retention, volunteers must be pleased with the environment in which they work and motivated by the tasks to which they are assigned.

Retention 92

Retention Recruitment Public and Nonprofit Management Activism 92

Bloomerang

FEBRUARY 25, 2025

You can cohost fundraising events with these organizations, share fundraising resources, and leverage both organizations marketing platforms to reach a wider audience of potential new donors. Grow your donor network with built-in email marketing tools, templates, and scheduled email sends. Donor Welcome Series Email Templates.

Nonprofit Organizations 103

Nonprofit Organizations Nonprofit Organizations Participation and motivation Public and Nonprofit Management 103

The Agitator

OCTOBER 14, 2013

Yesterday I complained … only ONE retention superstar had responded from our Agitator audience — Colorado Public Radio. Jonathon Grapsas at Flat Earth Direct in Australia has been working on retention amongst clients who do much of their donor acquisition via face-to-face solicitation. Average year.

Retention 76

Retention Recruitment Nonprofit Management Management 76

Getting Attention

MAY 10, 2012

Rosenthal (@volmatchRobert) is VP of Communications & Marketing at VolunteerMatch, the Web’s largest network for volunteer engagement. Their new guide (free), 101 Volunteer Recruitment Secrets , showcases the insights of dozens of volunteer recruiters to share what works. Part One: 101 Secrets to Great Volunteer Recruitment.

Recruitment 74

Recruitment Public and Nonprofit Management Retention Communication 74

Ann Green

JULY 30, 2024

You can also use data gathered from social media, email, and other marketing platforms to see who is engaging with your communications. The donor promotes these programs online and even recruits like-minded friends and family to join in. Let’s look at an example. Personalize communications.

Ethics 287

Ethics Donor Motivation Environmental Communication 287

Nonprofit Tech for Good

JUNE 27, 2025

Manager of Brand Marketing at Bloomerang – the unified giving platform for nonprofits designed to deliver deeper insights for more targeted outreach, stronger relationships, and greater impact. Sharing their stories allows potential recruits to see the tangible rewards of volunteering. By Melaina Chromy , Sr.

Recruitment 52

Recruitment Participation and motivation Public and Nonprofit Management Activism 52

Top Nonprofits

NOVEMBER 26, 2024

But while your organization might be on top of metrics for fundraising and volunteer recruitment , there are other operational areas you can optimize—such as hiring. Tracking hiring KPIs can be overwhelming, especially for nonprofits that have only recently started focusing on recruitment.

Recruitment 52

Recruitment Retention Nonprofits Culture 52

NonProfit Leadership Alliance

JULY 2, 2024

Strategy, Marketing, and Technological Planning The journey towards nonprofit growth begins with strategy, marketing, and technological planning. This includes assessing market trends, analyzing donor behavior, and leveraging new technology to enhance operations and communication.

Public and Social Policy 246

Public and Social Policy Nonprofit governance and management Public and Nonprofit Management Culture 246

Ann Green

DECEMBER 4, 2014

Donor retention continues to lag. This is not just a job for your marketing department. Fundraising and recruitment. If your organization has specific times it needs to recruit volunteers, add that to your calendar, as well. Communications marketing planning communications calendar' Thank your donors.

Communication 180

Communication Recruitment Homelessness Retention 180

Marketing for the Modern Nonprofit

AUGUST 28, 2024

Since you focus the majority of your nonprofit’s outreach on acquiring funding for your cause, volunteer recruitment can naturally fall by the wayside. However, a focused volunteer recruitment strategy can help your nonprofit tap into the over 60 million people who volunteer each year and harness their passion for your progress.

Recruitment 59

Recruitment Retention Collaborations Nonprofits 59

Nonprofit Tech for Good

DECEMBER 19, 2022

Each year Heather Mansfield of Nonprofit Tech for Good presents a free webinar featuring the top ten digital marketing and fundraising trends to prioritize in the following year. This year’s webinar, 10 Digital Marketing & Fundraising Trends to Prioritize in 2023 , was presented on December 7.

Marketing 133

Marketing Marketing Fundraising Fundraising 133

Candid

FEBRUARY 12, 2025

in 2022-23 , its worth asking: What are the drivers behind Americans volunteering less, and how can we boost volunteer retention? According to AmeriCorps, the average annual volunteer retention rate under normal circumstances is only 65%, and volunteers typically stay with an organization for fewer than three years.

Volunteerism 52

Volunteerism Volunteerism Retention Recruitment 52

Care2

FEBRUARY 11, 2013

Unfortunately, many nonprofits don't feel like they have the luxury of focusing on fundraising strategies that will bring in long-term results, which has led to low donor retention rates. According to the Fundraising Effectiveness Project, the commercial business customer retention rate is 94%. That is an attrition rate of 59%.

Retention 76

Retention Nonprofits Recruitment Communication 76

NonProfit Hub

JUNE 3, 2025

As a nonprofit, part of your job is making sure that volunteers have a positive experience across the entire volunteer lifecycle, from recruitment and onboarding to engagement and retention. Volunteer Retention. Be warm, welcoming, and friendly throughout the recruitment process. Volunteer Engagement.

Recruitment 71

Recruitment Construction Retention Management 71

Ann Green

FEBRUARY 8, 2024

By Logan Lewis In 2023, donor retention was down significantly from the previous year. This involves practices like frequently recognizing and showing gratitude to donors, creating multichannel fundraising and marketing campaigns , and improving the overall donor experience. Learn how digital waivers improve donor experiences.

Retention 175

Retention Recruitment Communication Marketing 175

Ann Green

DECEMBER 12, 2017

Donor retention continues to be a problem and one of the reasons is poor communication. This is not just a job for your marketing department. Fundraising and recruitment. If your organization has specific times it needs to recruit volunteers, add that to your calendar, as well. All departments need to work together.

Communication 149

Communication Recruitment Homelessness Retention 149

Volunteer Match

FEBRUARY 19, 2024

Taking the time to recognize volunteers is essential to increasing retention and recruiting new supporters. As your nonprofit’s online hub, your website can be an effective marketing tool for showing volunteer appreciation and engaging with volunteers year-round.

Recruitment 98

Recruitment Retention Marketing Marketing 98

Nonprofit Marketing Insights by GlobalOwls

JUNE 20, 2024

Strategies for Recruiting Developers For Start-ups In the competitive start-up market, it’s a great deal to hire developers who are skilled and align with the company’s vision. Utilizing Recruitment Agencies and Headhunters Specialized Agencies Engage recruitment agencies that specialize in tech roles.

Recruitment 52

Recruitment Insurance Retention Culture 52

The Volunteer Hub

JANUARY 27, 2021

in 2021 ), the importance of volunteer engagement and retention also increases. The accumulation of points and the ability to exchange points for prizes, such as organizational merchandise, increases volunteer engagement and provides a nonprofit with a way of marketing their unique cause/brand.

Non-Profits 142

Non-Profits Retention Values Recruitment 142

Ann Green

NOVEMBER 24, 2015

A better database can help you with retention. The 4 Best Email Marketing Software for Nonprofits. MailChimp vs Constant Contact: Which Email Marketing Software Reigns Supreme for Small Businesses ? Recruit volunteers to help, too. You can personalize your letters and email messages. No more Dear Friend.

Non-Profits 154

Non-Profits Recruitment Retention Communication 154