Dr. James explains the power of giving: why leading with a gift always wins
iMarketSmart
MAY 22, 2023
This sharing exchange is always non-transactional. It can come not only from the nonprofit, but also from a supporting community. Because they aren’t profitable, these events can’t be the end goal. They can make a profit. The profit can help the charity. The profit can help the charity. How does this work?
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