Dr. James explains the power of giving: why leading with a gift always wins
iMarketSmart
MAY 22, 2023
The gift value is identical. The charity signals that the donor is valued. (We These are just consumer products with a charitable hue. Selfishly benevolent or benevolently selfish: When self-interest undermines versus promotes prosocial behavior. Organizational Behavior and Human Decision Processes, 137 , 112-122. [8]
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