The Agitator

AUGUST 26, 2013

As in, what factors — message, donor service, communications, thank you’s, donor recognition, frequency , etc — contribute in what proportional way to increasing or decreasing the Lifetime Value of a donor base. Don''t Miss these Posts donor retention DonorVoice fundraising loyalty marketing metrics nonprofit management premium'

Retention 81

Retention Nonprofit Management Management Values 81

The Agitator

APRIL 12, 2012

Tom’s post yesterday, Nonprofits and the Customer Experience not only warrants reading a second time, but I also feel compelled to pile on some more emphasis and detail because it goes right to the heart of retention and donor value. Here’s why I think this is so important. This is far more important than even Tom suggests.

Retention 90

Retention Production Values Activism 90

NonProfit Leadership Alliance

AUGUST 14, 2024

I am committed to helping every young person under 25 become a committed Solution Maker who can transform or add value to people’s lives,” he says. Through programs like the National Public Speaking and General Culture Competition, he provides young people with opportunities to develop their skills and make meaningful contributions to society.

Public and Nonprofit Management 246

Public and Nonprofit Management Leadership Nonprofit Leadership Universities 246

The Agitator

APRIL 9, 2012

The Agitator is rather passionate on the subject of donor retention. So we were gratified to see this article — Keep ‘em Comin’ Back — from the Center for Media Research discussing an Acxiom/Loyalty 360 study of customer retention in the commercial space. Just 'Search' that term on our website!].

Retention 69

Retention Universities Values Marketing 69

The Agitator

APRIL 13, 2014

Debbi Barber at Grizzard, in a post last week titled One Simple Way to Improve Retention , hit the nail on the head. She recommended one improvement that would unfailingly yield higher lifetime value from any nonprofit’s donors.

Retention 105

Retention Fundraising Fundraising Nonprofit Management 105

The Agitator

OCTOBER 17, 2013

Commenting on Tom’s Ingredients of Retention Success post, Mazarine Treyz of Wildwoman Fundraising poses the intriguing question of whether retention of donors may possibly be related to an organization’s ability to retain its professional fundraisers. Mazarine asks …. ” Mazarine asks …. ” Look, I am a fundraising.

Fundraising 104

Fundraising Fundraising Retention Nonprofit Management 104

The Agitator

SEPTEMBER 9, 2014

Increasing the lifetime value of a donor file by increasing retention rates seems like a ‘no brainer’ when it comes to improving an organization’s fundraising performance. Or does your nonprofit follow more the scenario described in this post from Analytical. See here and here.

Retention 95

Retention Nonprofit Management Management Values 95

The Agitator

SEPTEMBER 21, 2011

Visit our DonorVoice website to review our work, see our analysis of the data, and consider the fundraising and communications interventions we believe can significantly improve your organization’s donor retention performance (our Idea Bank, developed with our outside expert advisers).

Values 73

Values Retention Communication Fundraising 73

The Agitator

APRIL 14, 2014

Yesterday I talked about the simplest step your organization can take to increase the lifetime value of your donors — tighten up your acknowledgement process. But then I got to thinking, how many Agitators readers might still not be sold on the fundamental importance of focusing strategically on donor lifetime value?

Retention 92

Retention Nonprofit Management Values Management 92

The Agitator

OCTOBER 1, 2013

Yesterday I asked you as a fundraiser to consider: Are you a valued guide to your donors, or simply a nuisance paparazzi? He forwarded a recent piece he’d written titled: How are you managing the Donor Journey? How are you managing the Donor Journey? That question elicited a message from Tony Elischer at THINK Consulting.

Fundraising 98

Fundraising Fundraising Retention Nonprofit Management 98

NonProfit Leadership Alliance

JANUARY 10, 2025

While your team might have the right nonprofit management skills , they can only do so much on their own. Your tools are the foundation of your nonprofits operations. Write blog posts that provide value to your audience. If not, platforms like WordPress or Squarespace can help you design a professional blog.

Technology 246

Technology Public and Nonprofit Management Nonprofits Nonprofit Leadership 246

The Agitator

JANUARY 8, 2014

Lifetime Value of Your Donors. Don''t Miss these Posts donor retention DonorTrends fundraising marketing metrics nonprofit management nonprofits premium' Here are my candidates for a basic set of 2013 KPIs every fundraiser needs. You’ll need this fundamental and.

Retention 88

Retention Nonprofit Management Management Values 88

The Agitator

MARCH 29, 2017

Tom’s rant, A Man of Infinite Patience in a World of Imposters , triggered helpful comments from fellow Agitators on what can be done to help organizations better focus on understanding and measuring retention rates and other key metrics. Jay Love added the helpful suggestion of a “Donor Retention Board Meeting Kit!”

Values 49

Values Retention Education Education 49

The Agitator

FEBRUARY 11, 2013

And he did just that at the Direct Marketing Association’s Washington Conference last week in a fact-packed session on Acquisition and Retention Trends. During the same period, first-year retention rates have significantly declined to the point where, on average, nearly 3 out of 4 newly-acquired donors leave by the end of the first year.

Retention 99

Retention Values Marketing Marketing 99

Bloomerang

JANUARY 11, 2022

People-first cultures are rooted in a philosophy that values people over profits. The ironic twist is that when employees are valued as whole individuals and provided the opportunity for well-being, connection, and fulfillment, companies are generally more innovative, resilient, and even profitable.” .

Culture 135

Culture Values Nonprofits Retention 135

Anedot

MAY 1, 2025

This position will oversee all operations while spearheading and supporting fundraising, donor retention, annual campaigns, capital campaigns, major gifts and financial operations. Qualifications: Bachelors degree (in nonprofit management, business administration, or a related field, preferred but not required).

Nonprofit Administration and Development 52

Nonprofit Administration and Development Nonprofit governance and management Public and Nonprofit Management Collaborations 52

Affnetz

MARCH 14, 2024

However, as the landscape evolves and the costs of adapting general-purpose CRMs to meet nonprofit needs grow, nonprofits are discovering the value of specialized tools designed specifically for their sector, out of the box. Looking for a Salesforce CRM alternative tailored to nonprofits? You’ve come to the right place.

Nonprofits 130

Nonprofits Management Production Nonprofit Management 130

The Agitator

MARCH 13, 2013

[Or as Tom says: Retention. Being seduced by a consultant who claims to be able to acquire “higher value donors” and ending up getting too few donors to sustain your organization. Tom, if you made this #1, you would have earned an Agitator raise!]. This is Tom's #1. And closely related.].

Fundraising 109

Fundraising Fundraising Retention Finance 109

The Agitator

JULY 15, 2010

According to Nick Allen, chief strategy officer of DonorDigital , who provided guest analysis of the new Index “the data shows that it is important for nonprofits to invest in building their online fundraising program because it can grow much faster than their mail/phone program, even in a poor economy.”He Just click here.

Fundraising 84

Fundraising Fundraising Retention Nonprofit Management 84

The Agitator

APRIL 30, 2018

Most boards, CEOs and even a lot of fundraisers would say Starbucks is foolish — until they learned that the 20 year Lifetime Value of a Starbucks customer is $14,099. Each of these programs adds to the Lifetime Value of a donor base. What if I told you Starbucks spends $1,400 to acquire a customer who starts off by spending $4.25

Insurance 86

Insurance Retention Values Leadership 86

The Agitator

MARCH 20, 2011

First-year retention rate for new donors, by acquisition media (The linchpin of future value). Net lifetime value of donor (projected over, say, three to five years), by acquisition media (How else can you know how much to invest in acquisition?

Fundraising 89

Fundraising Fundraising Retention Recruitment 89

The Agitator

MARCH 27, 2012

YET… day in day out thousands of nonprofits pour the bulk of their marketing and fundraising dollars into a leaky retention bucket, seemingly oblivious to this gigantic waste that endangers their very future. Truth be told, the real reason is: “Because we really don’t know how to improve retention and fix the leaky bucket.”.

Retention 75

Retention Fundraising Fundraising Recruitment 75

The Agitator

JULY 9, 2018

Nonprofits need to exist as long as their issue exists. That’s why we preach retention above almost all other things – the donors you have are the ones who will sustain you. 8%: percentage of donor retention: long-term thinking. First, as Roger has advocated here , we need to tie compensation to long-term value.

Retention 77

Retention Management Nonprofit Leadership Values 77

The Agitator

JUNE 18, 2013

With demands on charities rising at the same time giving is nearly flat, the wise fundraiser will, of course, focus on RETENTION and BUILDING DONOR LIFETIME VALUE. charities Don''t Miss these Posts foundations fundraising nonprofit management nonprofits online fundraising philanthropy research' Online/Offline.

Philanthropy 98

Philanthropy Foundations Public and Nonprofit Management Universities 98

Nonprofit Tech for Good

DECEMBER 9, 2022

These types of donations, once set up, are easily executed with nonprofit software such as Giveffect – an all-in-one nonprofit management software that includes donation management, relationship management (CRM), volunteer management, email marketing, and more in one easy-to-use suite. The opposite is true.

Nonprofits 132

Nonprofits Management Fundraising Fundraising 132

The Agitator

JANUARY 8, 2013

“There are cultural shifts occurring in how nonprofits are being viewed, which will ultimately benefit the sector. The debate about the charitable deduction puts the value of the sector’s contribution squarely in the public consciousness. Nonprofit’ is increasingly being viewed as just a tax status, not a business model.

Non-Profits 96

Non-Profits Fundraising Fundraising Public and Nonprofit Management 96

The Agitator

MAY 31, 2011

In aggregate, online-acquired donors have much higher cumulative value over the long term than traditional mail-acquired donors. The internet is a successful acquisition channel but has not proven to be an effective one for retention. You’d have to be a complete idiot to not understand why this is happening.

Fundraising 98

Fundraising Fundraising Retention Values 98

The Agitator

APRIL 8, 2018

By now a fundraisers’ focus on retention should be as natural as breathing. The donor retention rate among both high dollar and low dollar donors continues to hover in the mid-40% range. There are 95+ posts in The Agitator on “retention.” Retain more donors. Sadly, it’s not. Create and grow a monthly donor program. ?”A

Retention 79

Retention Philanthropy Public and Nonprofit Management Insurance 79

The Agitator

DECEMBER 16, 2009

Actually, The Agitator has been a huge champion of cultivation (try searching our blog for "loyalty" or "donor retention") and I can’t find a word of his comment to disagree with. Tags: You Deserve a Raise donor retention foundations fundraising loyalty nonprofit management nonprofits.

Entrepreneurship 64

Entrepreneurship Retention Foundations Values 64

The Agitator

SEPTEMBER 25, 2011

My pals Roger and Kevin at DonorVoice have completed heaps of research on donor retention over the past few months, which has pointed them to the pivotal importance of Donor Commitment. Donor Commitment is an attitude that’s measurable and (when properly measured) predicts donor retention and value very accurately.

Retention 74

Retention Environmental Values Nonprofits 74

The Agitator

SEPTEMBER 25, 2011

My pals Roger and Kevin at DonorVoice have completed heaps of research on donor retention over the past few months, which has pointed them to the pivotal importance of Donor Commitment. Donor Commitment is an attitude that’s measurable and (when properly measured) predicts donor retention and value very accurately.

Retention 74

Retention Environmental Values Nonprofits 74

The Agitator

AUGUST 16, 2011

Fewer than half the organizations surveyed measure lifetime value by channel and fewer than half track the migration of donors from one channel to another. As in virtually all fundraising, integrated or not, so much more needs to be done when it comes to understanding retention. What do you think?

Retention 84

Retention Marketing Marketing Management 84

The Agitator

AUGUST 4, 2011

You see, tons of tips and conjecture, while well-meaning, aren’t going to get us very far in dealing with the horrendous problem of donor retention that continues in free fall mode. After all, everyone knows a committed donor generally makes a higher average gift and certainly has a higher lifetime value than the Un-Committed Donor.

Participation and motivation 74

Participation and motivation Retention Fundraising Fundraising 74

The Agitator

DECEMBER 29, 2009

Observing that "donors are precious, not limitless," Roger argues: "Successful strategies in The Age of Donor Conservation focus on life-time value, solidly based on the long-term loyalty that comes from listening to and focusing on the donors themselves. In the relative quiet of the holidays, I urge you to reflect on his message.

Retention 56

Retention Nonprofit Management Technology Management 56

The Agitator

MARCH 19, 2010

Tags: Don't Miss these Posts charities donor retention fundraising legacy marketing loyalty nonprofit management nonprofits planned giving.

Marketing 66

Marketing Marketing Retention Nonprofit Management 66

The Agitator

APRIL 23, 2012

For suggesting that maybe “Thank you’s” to donors don’t matter, some of you concluded I’m the rudest of cads, brought up in a home that instilled no values of reciprocity, gratitude or mere good manners. Others think I’m several doses short of common sense.

Universities 97

Universities Retention Values Communication 97

The Agitator

MARCH 3, 2010

Lower retention, lower lifetime value, higher costs, etc. of the marketing folks surveyed say they have insights into their retention rates; More than 66% are plagued with customer churn rates higher than 5% a year; YET… 67% have no system for trying to reclaim lost or dormant customers. Keep it up, please.

Retention 60

Retention Finance Nonprofit Management Marketing 60