Like You’re Talking to a Friend (Do It Differently: Part 2)
Getting Attention
DECEMBER 8, 2015
We revised our tone and content to be more direct, frank and engaging—like a one-to-one conversation: For example, we’re showing results of donor generosity (rather than talking about them) and sharing organizational changes in progress. . Our first benchmark is receiving questions or suggestions from these folks on a regular basis.
Let's personalize your content