Candid

SEPTEMBER 7, 2023

Today, we are celebrating our first anniversary of short-form video on TikTok , Instagram Reels , and YouTube Shorts. What began as a three-month experiment has now blossomed into a consistent social media video production program. There are a couple reasons why we do this.

Energy 122

Energy Production Nonprofits 122

Candid

MARCH 14, 2024

Creating a consistent supply of social media content for a nonprofit is hard. At Candid, we don’t have cute animals, we don’t have historical collections, and we can’t even capture the work that we do because it’s primarily digital. So, consider social media as a way to educate and inform people about your mission.

Education 98

Education Education Marketing Marketing 98

Candid

JUNE 7, 2023

As a member of Generation Z (Gen Z), or today’s 11- to 26-year-olds, I have been curious about the advice given to nonprofits on capturing younger audiences’ attention. While I’m not an expert, I’d say that some of the tips out there seem pretty accurate. For example, our preference for video content rings true.

Universities 98

Universities Culture Philanthropy Education 98

Candid

APRIL 20, 2023

Creating a social media strategy can feel overwhelming. There is so much expert advice out there about how much you should post, what types of content are the best, and how to reach new audiences. The problem is, this advice is often aimed at organizations with dedicated social media folks, or even teams of them.

Nonprofits 98

Nonprofits Education Education Technology 98