Is Blackbaud Too Nice?
The Agitator
JUNE 4, 2012
No matter how sparkling, shiny, fun and noble the great ideas and theories we espouse are, the fact is, without adequate ‘plumbing’ neither single ideas nor the overarching grail of integrated, multi-channel marketing and fundraising will hold much water. Before I explain the dangers of a ‘nice’ Blackbaud, let me first offer this caveat.
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