How Fundraisers Can Reconcile the Competition that Exists Between Your Donors’ & Administrators’ Hero Stories
iMarketSmart
OCTOBER 10, 2022
It might be a hospital, a university, or a museum. It might deliver healthcare, research, or education. The fundraiser is the guiding sage. But a nonprofit is not just a fundraising organization. It’s also an operational organization. For this operations side, the donor-hero story does not work. This hero story is powerful.
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