What You Need to Know from the 2018 Fundraising Effectiveness Project: Implications
The Agitator
APRIL 26, 2018
I’d love to hear your thoughts in the comments; here are a few of mine. Increasing retention post-first gift is a major part of this and we should pat ourselves on the back (not too hard) for this. But there are only two ways to grow: growing the value of donors or the number of them. We must rebuild our base.
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