iMarketSmart

MARCH 13, 2022

What do we mean by that word? Fundraising story. Compelling fundraising story does something special. Compelling fundraising story does something special. This goal of eliciting emotion is a bit narrower for the fundraiser. Fundraisers encourage sharing with others. Philanthropy originates in story.

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Psychology Nonprofit Administration and Development Activism Philanthropy 52

iMarketSmart

JULY 24, 2023

Effective fundraising can deliver real value to donors. 1] But fundraising can do more. For example, it can enhance public reputation. This external identity has tangible economic value.[1] It can also deliver transcendent value. This comes from a private, internal identity. It comes from a moral identity. But it does connect.

Psychology 52

Psychology Public and Social Policy Altruism and Helping Values 52

iMarketSmart

APRIL 10, 2023

Socratic fundraising asks questions. Socratic fundraising can still work. The universal steps for a compelling donor experience are: Socratic fundraising guides the donor through these steps.[1] 1] First, the fundraiser must have a valid reason to ask questions. But sometimes that isn’t feasible. Or they’re too far away.

Psychology 52

Psychology Public and Social Policy Environmental Participation and motivation 52

iMarketSmart

APRIL 18, 2022

1] This may be particularly true in fundraising. Teen Talk Barbie famously stated, “Math is hard.”[1] Giving is motivated by social emotion. Triggering math, logic, error-detection thoughts can hurt. It can block social emotion. But we can’t simply ignore math. Because giving doesn’t come just from motivation. So, we can’t ignore cost.

Philanthropy 52

Philanthropy Psychology Participation and motivation Public and Nonprofit Management 52

iMarketSmart

DECEMBER 19, 2022

Socratic fundraising. In fundraising, the “one big thing” is always the same: Advance the donor’s hero story. Socratic fundraising can do this. In the donor’s hero story, the fundraiser is the guiding sage. In the donor’s hero story, the fundraiser is the guiding sage. A compelling fundraising challenge.

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iMarketSmart

FEBRUARY 27, 2023

Even experienced fundraisers can get squeamish. What are the right words and phrases? What are the right words and phrases? 6] People become more interested in social prestige,[7] fame,[8] a positive life story,[9] personal heroism,[10] or putting their name on something.[11] Sure, asking for money is hard. Simple answer.

Psychology 52

Psychology Public and Nonprofit Management Public and Social Policy Finance 52

iMarketSmart

JUNE 20, 2022

A key part of a fundraising story is the ask. A good fundraising story needs a compelling ask. The narrative arc. Story moves through a narrative arc. This includes: Backstory and setting. These establish motivation from the main character’s original identity. The inciting incident. This is main character’s challenge. It has two parts.

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Participation and motivation Altruism and Helping Public and Social Policy Psychology 52