Remove 2016 11 10 your-appeal-is-just-the-beginning
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How transactional donor relationships kill generosity

iMarketSmart

It can occur much later. But it starts by answering a question: Who is able and willing to return a favor? Answering this simple question can get complex. Able and willing As seen in the last article , predicting who is able involves many factors: Who is likely to have a shared future with me? Who is near me? Who is stable?) 2] They support giving.

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How to Make the Ask of a Gift in a Will Less Scary

iMarketSmart

Symbolic immortality Living on after death isn’t just about a religious afterlife. 6] People become more interested in social prestige,[7] fame,[8] a positive life story,[9] personal heroism,[10] or putting their name on something.[11] 11] Death reminders highlight the question, “What will they say about me when I’m gone?”

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How to build deeper connections with your donors using surveys

iMarketSmart

Reasons can include, “I need your help or advice.” Another is “I’m interested in your story.” 3] This can appear as, “We need your advice … Oh, but now that you’re giving advice, we actually want your money.” You just wanted fast cash.” You just wanted to brag.” Socratic fundraising asks questions.

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Dr. James explains why the feeling “People like me make gifts like this” is so powerful in major gifts fundraising

iMarketSmart

The smarter play is this: Follow the examples of others in your community. “Words teach people, examples compel them.” – Latin proverb[1] It’s simple. We want the donor to say, “Yes.” How do we create the conditions that encourage that “Yes.”? Let’s look at theory, experiment, and practice. Giving is a winning move. It’s complicated.

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Dr. James explains why “No” often leads to “Yes”

iMarketSmart

Cranking through enough ‘no’s’ just gets me closer to the next ‘yes.’ Just keep asking! We put in the work. We put in the planning. We carefully execute each step in the cultivation process. We thoughtfully craft and stage the fundraising ask. And, finally, we get the answer. And the answer is … “No.” What do we feel? Disappointment?

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Win Back Your Lapsed Donors

Bloomerang

Kari Trent Stageberg, MBA and Jackie Smith will equip you with easy, practical, and actionable steps to help you win back your lapsed donors, including learning how to identify, qualify, and communicate with them. We are here to talk about how to win back your lapsed donors. And just a couple of quick housekeeping items.

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How Enhancing a Donor’s Moral Identity Can Advance their Donor Hero Story

iMarketSmart

It may feel far removed from the rational world of natural selection and game theory. But it does connect. It connects in this way. Morality is a code of conduct. More precisely, it’s a pro-social code.[3] 3] Pro-social actions benefit the group. Thus, acting morally is like a gift to the group. This gift may be simply an individual helpful act.