Remove 2016 11 30 what-you-can-learn-from-your-donors
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4 big ideas Dr. Russell James got from scanning donor brains with neuroimaging equipment

iMarketSmart

What is it? But what is story? What do we mean by that word? But at its core, what is essential for a story? A story can have a theme. But so can a financial statement. A story can have a point of view. But so can a structural engineering report. These elements can appear in a story.

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How to Make the Ask of a Gift in a Will Less Scary

iMarketSmart

Even experienced fundraisers can get squeamish. As Anne Melvin puts it, “For many of us, asking for a bequest is akin to asking, ‘So when are you going to die and what are you going to leave us when you do?’ [1] The right ask can be powerful. So, how can we do this? It runs away from death reminders.

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How to establish “the land of wealth sharing” for major gifts donors

iMarketSmart

Typical gifts come from disposable income. Major gifts are not gifts from disposable income. How can a fundraiser establish that setting? So, this means getting donors to talk about their wealth. Second, it can reveal capacity. It can uncover assets. Third, it can reveal plans. She can deliver value.

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How to build deeper connections with your donors using surveys

iMarketSmart

Or donors don’t want to meet. Or there are too many donors to meet. Socratic fundraising can still work. Questions can arise in Donor telephone conversations (one-on-one but not face-to-face) Donor focus groups (face-to-face but not one-on-one), or Donor surveys (neither one-on-one nor face-to-face).

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The Importance of Asking Permission to Ask More Questions

iMarketSmart

A novel can have a perfect story. That can work. How long can we do that? We can just keep talking and talking. What if instead, we ask a question? How long can we do that? The donor must participate. Asking questions works great if we’re already having conversations with donors.

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Finally, the questions you should ask that have been proven to lead to gifts from wealth

iMarketSmart

Let’s talk about wealth We want the donor to talk about assets. More importantly, how do we get the donor to talk about their wealth? Strategies from research For some, their wealth is a sensitive topic. This says, “I’m interested in your story.”) 11] Social phrasing also tends to elicit more information.[12]

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Dr. James explains what happens when fundraising metrics go bad

iMarketSmart

1] Another writes, “Fundraisers need to focus MORE on creating memories and moments with their donors … and LESS about hitting those wacky metrics or year-end goals.”[2]. So, what’s the answer? What if both sides were correct? Would you like to buy a new wing for your local hospital? Opinions are often passionate.