How to make sure the experience you deliver to donors makes their giving feel worthwhile
iMarketSmart
MAY 2, 2022
The donor should just write a check. They may think, “Why do donors need to be so complicated! Why do we need gift agreements, restrictions, campaigns, pledges, trusts, or donor advised funds? Donations come because the donor’s experience is worth the gift. Getting big gifts means delivering big value to the donor.
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